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Side 7 - Since 1978 the use of joint ventures within mature economies has blossomed due to the many technological and economic changes that precipitated deregulation, globalization, and increasing emphasis on the need for product innovation. In 1983 alone the number of cooperative strategies announced in some industries, such as communications systems and services, exceeded the sum of all previously announced US ventures in that sector, as table 1-1 illustrates.
Side 12 - ... carefully, including cooperative strategies. As growth slows, as markets shrink or become crowded, as industries become global, or as technological change accelerates to speeds where individual firms cannot recover their initial investments, a new language of cooperation (not warfare) will be needed. Otherwise, firms may encounter difficulties in delivering adequate value to their customers, in replenishing their base of skills, and in safeguarding their abilities to increase long-term shareholder...