TRADE NOTES.

How to Make Hot Drinks In Small Towns.-We venture to say there's no more profitable line during the long, cold winter months than hot drinks if handled along right lines, and it is our aim now to point out what we mean by proper lines. But first let us look over the field and see what our chances of success are: Say you are located in a city of from 5,000 up, and have a fair cold soda trade. The question is simply one of catering to the palates of your customers. Beef tea, cocoa, chocolate, coffee, tea, clam bouillon, tomato bouillon, asparox, etc., are all popular hot drinks, and its the service that decides the success of your efforts. If we were asked what two points cut the greatest figure in the results, we would say quality and cleanliness. Assuming that this will be your standard, your success is certain with hot drinks, but the details are important. Your hot water urn must be clean and bright and the water boiling hot, and by all means serve a piping hot drink. A lukewarm one will do incalculable injury to the business. To illustrate, let us take up the making of a cup of hot beef tea. It looks so simple any one can do it, but the difference between a good drink, one that will make you come a block out of your way on a cold night and a poor one, is the careful attention to the simple things about making it. First, get the best grade of beef extract or, better still, use Vigoral; have the water boiling hot. Draw a little water in the cup to heat it and throw it away; then pour in the vigoral or beef extract, add a dash of salt and pepper and fill the glass with water. Place a spoon in the cup, stir it once or twice and hand it to customer. This looks easy-and it is, if just a little care is used. Only take a very little of the beef extract. If you use Armour's Solid Extract of Beef take but one-fourth teaspoonful, because it is highly concentrated. All that is needed is enough to give a rich brown color to the water. More than this is likely to make it too strong. If you use Vigoral, the chances of making a poor drink are very small, as it is specially prepared for hot drinks. Now your customer has the drink. Place before him a clean plate with a few saltine crackers. Don't run away then, but inquire if the drink is satisfactory, and suggest a little more seasoning or water-something to indicate your desire to

serve really good drinks. Now, this may look fussy, but its lots easier than to be sloppy and careless and a hundred times more profitable, for if the sale of hot drinks is small, if they are served properly they attract trade; in other words, you satisfy your customer, and a satisfied customer is your best advertisement. What we say regarding beef tea applies with equal force to all other drinks, except, of course, the mixing of the drink; but I hear our druggist in the small town of 1,500 up saying: "Oh, yes; this is all right for the city druggist, but I couldn't make my trade buy it in a hundred years. I couldn't make interest on a high-priced apparatus, let alone a profit." Not so fast, Mr. Dealer. You are right, in a measure, but you don't want a high-priced hot water apparatus. We have two of as handsome hot water urns as any one would want, which we will give you free; that is, the urn and mugs are free with Armour's Vigoral case offers. The china urn case has $25.00 worth of Vigoral, Beef Extract, Tomato Bouillon and Chicken Broth; the nickel urn has $20.00 worth of the same supplies. If you ordered the supplies only, they would cost you the price of the case with urn, mugs, etc.; but we can only sell one to a customer. There's a gasoline heater that may cost 5 cents a day to run. There are mugs, signs, and all you have to furnish to start the business is a salt and pepper shaker and a few spoons. But, vou say, where are the customers to come from? My trade is mostly farmers and working men. Now, here is where your opportunity lies. Don't try to serve a lot of sweet hot drinks. Just serve the Vigoral, Chicken Broth, Tomato Bouillon and Asparox. The first real cold day start your hot water urn and place a sign in your window, offering a free cup of hot beef tea to out of town visitors. Can you imagine anything more attractive after a ride of a few miles on a cold day? Or say that you serve it free to every grown person on Saturdays. Don't you think it would give you a tremendous lot of free advertising for a little money, and you would be building up a trade that should be very profitable; and then you get the trade in the habit of coming to your store. It's wonderful how strong habit is. There are, no doubt, a great many trading with your competitors that would just as soon trade with you, but you never do anything to give them an excuse for coming to your

store.

We would like to tell you more about this proposition if you wish it.

NEWS FROM HERE AND THERE.

A. Ph. A., Indianapolis, Ind., September 4, 1906. N. A. R. D. meeting, place and date to be decided by the executive committee.

The Philadelphia College maintains with praiseworthy regularity its pharmaceutical meetings which occur monthly during the winter season. Papers of pharmaceutical interest are read and discussed.

A Committee of Twenty-Five is large enough to cover even the large state of Illinois and do good work in the interest of the A. Ph. A. President Garver, of the I. Ph. A., has named just a quarter of a hundred of the druggists of the state to solicit new members for the A. Ph. A.

It is only a Proof which we send advertisers giving them a general idea of the appearance of their advertisements when new copy or change of copy is furnished. These proofs are sent with a view of correcting typographical errors or original mistakes in the copy. Half tones are not brought out with the clearness of press work, and the advertiser must not take the hand proofs as an example of the way illustrations will appear in print.

Dairy and Food Commissioner, Columbus (Important Notice).-After January 1, 1906, Duffy's Malt Whiskey, Shaw's Malt Whiskey, and Sheehan's Canadian Malt Whiskey will be treated by this department as whiskeys and not medicines, and all parties selling any of these so-called malt whiskeys will be held to be under the same liability for the payment of the Dow tax as for the sale of other whiskeys, and will be so certified to the Auditor of State when evidence is obtained of illegal sales.-[HORACE ANKENEY, Commissioner.

H. E. Glick has disposed of his interest in the drug business at Lafayette, Ind. He has many friends in the trade who trust that he will not entirely forsake the calling.

O. M. Matthews, Ph. G., class of '04, is now located at Meringittroyd's, Spokane, Wash. He has passed the Montana and Washington Boards of Pharmacy and sends his regards to his class

Dr. Robert G. Eccles, of Brooklyn, N. Y., anticipates spending two years abroad. Few men travel with greater profit than the doctor who has a way of seeing and hearing everything of interest wherever he goes. Kansas City College of Pharmacy News. Mack Allaman, president of Seniors was a busy man, looking after arrangement for the class party.

The Annual Class Party given by the students was on November 29, at Duncan's Academy. This event was a pleasant break in the monotory of college work.

The Juniors held their class election with results as follows:

Alvah W. Estabrook, president; Martin M. Davidson, vicepresident; John S. Watkins, secretary; Will C. Hance, treasurer; W. A. Lewis, critic; E. M. Cunningham, sergeant-at-arms.

D. Victory Whitney, Jr., and J. S. Watkins were appointed committee on colors.

TRADE NOTES.

The Pearl Oval will satisfy.

A Pink Envelope means subscription due.

lington, Kans., will pay express or freight charges For Sixty Days the Electric Appliance Co., of Buron all orders of $12.00 and up on electric belts and Parties must state they seen this offer in MEYER electric insoles to any part of the United States only. BROTHERS DRUGGIST. Handsome show cards free. As an extra inducement we will give absolutely free Sulphur Soap; sells for $5.40. This is merely done with all $12.00 orders three dozen cakes of Hot Springs to test advertising. See advertisement on another page.

Anatomical Enigmas.

In all your research did you ever locate
The "bone of contention" renowned,
And say-in which part of a cada ver grim
May "the humorous vein" be found?
Which digit has science decided should be
The pitiless "finger of scorn,"

And where do you look for the "northern lights,"
And when-at eve or dawn?

The "skin of the teeth," and the "Argus eye,"
And the terrible "limb of the law,"
Which part of the body conceals from view
The powerful "sinews of war"?
The field of research seems fallow and rich
In these somewhat equivocal terms;
Why not undertake it and, doing so, give
A much needed rest to the germs.

-[Western Druggist.

"A Movin' Medsin."-A colored woman threw the odds and ends of medicine left after her husband's death into the fire. The explosion that followed carried the stove through one of the windows. "Mos' pow'ful movin' medsin I eveh saw'd," said she. "No wondah the ole man gone died."-[Exchange.

NEWS FROM HERE AND THERE.

Pink Envelope indicates that your subscription is due.

TRADE NOTES.

Guaranteed against breakage are Pearl Ovals.

All Dealers who handle Kline's Nerve Restorer, Anti-Bilious Elixir, Throat and Lung Cure, Antiseptic

the executive committee.

Nine Months to the September 3, 1906, meeting of the A. Ph. A. at Indianapolis.

What They Mean.

U. S. P. C. is United States Pharmacopoeial Convention.
N. A. B. P. is National Association Boards of Pharmacy.
N. F. is National Formulary.

A. C. P. F. is American Conference Pharmaceutical Faculties.
N. A. R. D. is National Association Retail Druggists.

Pestle Springs is the way one compositor set up Pertle Springs where the Mo. Ph. A. meets annually. Bon Aqua is the appropriate name of the meeting place of the Tenn. Ph. A. and now some one proposes Saratoga Syrings for a meeting of the N. Y. Ph. A.

Board of Pharmacy Examinations have been considered in the columns of the MEYER BROTHERS DRUGGIST as follows:

and Neuralgic Specific, Catarrh Specific and Bonton Skin Bath should write the Dr. R. H. Kline Co., Philadelphia, who are always glad to supply the trade with advertising matter bearing the druggist's address.

On Page 25 This Issue is a display advertisement of St. Jacobs Oil Limited, calling pharmacists' attention to the fact that there has been a reduction in price of the St. Jacobs Oil Limited, preparations taking effect December 1, 1905.

Their fifty cent goods are now listed at $4.00, and twenty-five cent goods at $2.00. This reduction will meet the wishes of the retail druggists and is bound Jacobs Oil has been a household word back to our to materially increase the sale of these goods, as St. grandfather's time, being one of the oldest preparations in the market for external use.

Castoria Agent in Trouble.-E. A. Gagnier, of New York, has been calling on various grocers in this section and offering for sale a brand of Castoria said to be manufactured by the Morrell Medicine Co., of New York. Wednesday Gagnier was in Levant and sold a case of his goods to the Levant grocer, Patrick Murnan. Later Mr. Murnan discovered that the Castoria was not the brand he supposed he was purchasing and he hastened to Falconer and procured a warrant for the arrest of the agent on a charge of obtaining money under false pretenses. Gagnier was taken to Falconer late in the evening and arraigned before Justice Griggs. While denying that he misrepresented his goods, Gagnier said he would plead guilty, and he was accordingly fined and released. He also agreed to refund the money Mr. Murnan had paid him.

The above is taken from the Jamestown, N. Y., Journal and is further evidence of the risk merchants take in buying through other than regular channels. Fletcher's Castoria is the genuine, everybody knows it, and no responsible druggist will handle an imita

tion.