Encyclopedia of Advertising: An Encyclopedia Containing More Than 1100 Entries Relating to Advertising, Marketing, Publishing, Law, Research, Public Relations, Publicity and the Graphic Arts ...Fairchild Publications, 1969 - 494 sider |
Vanlige uttrykk og setninger
adver advertiser's advertising agency appear audience Audit booklet broadcast Bureau BUSINESS REPLY MAIL called carrier wave characters circulation client color commercial Commission consumer copy testing cost coupon Craftint dealers Decalcomania designed desired direct-mail display effect electrotype engraving envelope example Federal Trade Commission film firm gravure gravure printing halftone insertion layout letter letterpress letterpress printing listeners machine magazine manufacturer measurement medium ment merchandise metal method negative newspaper obtained offer offset lithography operation organization original copy outdoor advertising package panel paper percent photoengraving photograph postage poster premium prepared printing plate proof prospects publication publisher purchase purpose radio or television readers readership reproduction respondents retail sales message sample screen selling sheet space specific sponsor station sumer surface technique term tion tising trade type matter typesetting usually vertising zines