Consumer Protection HandbookAmerican Bar Association, 2004 - 137 sider Consumer protection law has special relevance to antitrust practitioners. The most influential single authority on consumer protection, the Federal Trade Commission, is also a prominent feature of the antitrust landscape. In recent years, there has been increasing cooperation and cross-pollination between the FTC's Competition and Consumer Protection Bureaus. In addition, the statutes that govern antitrust and consumer protection are intertwined -- not only the FTC but also the numerous state laws that combine unfair competition claims (often cognizable as antitrust violations) with unfair and deceptive acts and practices. Not surprisingly, then, complaints by aggrieved competitors often allege both antitrust and consumer protection causes of action. For legal practitioners who are nonspecialists in consumer protection law, such as the general practitioner and corporate counsel, Consumer Protection Handbook is a concise guide to the basic principles of consumer protection law. Especially with the advent of e-commerce, firms are potentially subject to more varied consumer protection laws, in more jurisdictions, than ever before. provides an overview of the avenues available to the potential complainant and the risks faced by a potential defendant, and serves as a starting point for further research. The emphasis is on the law as it pertains to false advertising, unfair and deceptive trade practices, and privacy. This book also provides a brief description of the enforcement powers and available remedies, both for public and private litigants, under the major consumer protection statutes. The next section discusses consumer protection enforcement under federal law, both by the government -- that is, the FTC -- and by private plaintiffs under the Lanham Act. The final chapter shifts to state law and provides a broad understanding of the types of practices proscribed in many of the states and the sources from which challenges may come. Practitioners can use this material as a springboard to further close examination of the relevant statutory and case law in the specific jurisdiction. Commission Act, which defines the unfair and deceptive practices regulated by the FTC; Section 43(a) of the Lanham Act, which creates a federal private cause of action for false and misleading advertising; and the various state consumer protection and unfair and deceptive practices statutes enforced by state attorneys general, by other agencies, and by private plaintiffs. |
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Innhold
OVERVIEW OF CONSUMER PROTECTION ISSUES | 1 |
A DECEPTION AND CONSUMER FRAUD | 3 |
2 Deception New FTC Definition | 6 |
3 Consumer Fraud | 7 |
B FALSE ADVERTISING | 8 |
1 Express and Implied Claims | 9 |
2 Omissions | 11 |
3 Materiality | 13 |
1 Elements of a Claim | 54 |
c Commercial Advertising or Promotion | 57 |
d Materiality | 58 |
e Injury | 59 |
3 Remedies | 62 |
b Monetary Damages | 63 |
1 Plaintiffs Lost Profits | 64 |
2 Defendants Profits | 65 |
5 Substantiation | 14 |
a Substantiation under the FTC Act and State UDAP Statutes | 15 |
6 Establishment Claims | 16 |
7 Typicality | 17 |
9 Price Advertising | 19 |
b Price Comparisons | 20 |
10 Product Origin | 21 |
11 Comparative Advertising and Disparagement | 22 |
12 Disclaimers and Disclosures | 23 |
13 First Amendment Defenses | 25 |
C UNFAIR PRACTICES | 27 |
D PRIVACY | 30 |
FEDERAL CONSUMER PROTECTION LAW AND ENFORCEMENT | 37 |
1 The FTC Act | 38 |
a Enforcement Procedures | 39 |
2 Sting Operations | 41 |
a ADMINISTRATIVE TRIALS | 42 |
b ACTIONS IN FEDERAL DISTRICT COURT | 45 |
4 Settlement | 47 |
b Other Statutes Enforced by the FTC | 48 |
c FTC Rules Position Papers and Guides | 50 |
2 FTC Guides | 52 |
STATE CONSUMER PROTECTION LAW AND ENFORCEMENT | 67 |
A General Provisions of State Consumer Protection Laws | 68 |
2 Intent Deception Reliance and Injury | 71 |
3 Value of FTC Precedent | 72 |
4 Other State Consumer Protection Precedent | 74 |
6 California Business and Professions Code Section 17200 | 76 |
B STATE ATTORNEY GENERAL ENFORCEMENT | 77 |
1 Enforcement Powers and Procedures | 78 |
2 Remedies | 80 |
b Monetary Relief | 82 |
3 Other State Laws | 83 |
C Private Actions under State Consumer Protection Laws | 84 |
b Damages | 85 |
6 Common Law Fraud | 86 |
EXCERPTS OF IMPORTANT FEDERAL UNIFORM AND STATE CONSUMER PROTECTION STATUTES | 89 |
2 Sections 34a 35a and 43a of the Lanham Act 15 USC 1116a 11170 1125a | 98 |
3 Sections 1 to 7 of The Uniform Deceptive Trade Practices Act | 100 |
Act | 103 |
5 Sections 17200 to 17210 of the California Business and Professions Code | 114 |
LIST OF STATE LITTLE FTC ACTS UDAP AND GENERAL CONSUMER PROTECTION STATUTES | 123 |
TABLE OF CASES | 127 |
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2d Cir 9th Cir act or practice aff'd alleged Antitrust Brand X cert challenged civil penalty CODE ANN commonwealth competitors complaint conduct Conn consent orders Consumer Fraud Consumer Protection Act consumer protection law consumer protection statutes Corp corporation D.C. Cir damages deceptive acts deceptive practices Deceptive Trade Practices defendant defendant's denied disclaimers disclosure Docket enforcement evidence false advertising false or misleading federal court Federal Trade Commission filed FTC Act FTC's GlaxoSmithKline Home Prods injury Int'l investigation issued Joe Camel Johnson & Johnson Johnson & Johnson-Merck Johnson-Merck Consumer Pharm jurisdiction Lanham Act litigation method of competition N.D. Ill Novartis partnership person plaintiff proceeding regulation remedies rev'd Rhone-Poulenc Rorer right of action rules STAT statements substantial Supp Trade Practices Act UDAP statutes UDTPA unfair or deceptive Unfair Trade Practices Uniform Deceptive Trade unlawful violation