107-OPTIONAL NONINTERCONNECTED-Continued [Italics indicate station rate increases and new affiliations during the month of April 1955] 1 Station available to receive network color telecasts. (All 53 basic affiliates are available.) Combined rate is applicable when both stations carry program simultaneously: Dallas-Fort Worth, $1,350 December $1,500; Colorado Springs-Pueblo, $150. i Stations using third play kinescope. NOTES.-Current rate (effective): Represents the full class A hour rate effective the 1st day of the month, unless otherwise specified, and within the previous 7 months period only. RATE CLASSIFICATION Class A rates-full rates listed herein: Monday through Friday, 6 to 11 p. m., local time Monday through Friday, 5 to 6 p. m., local time Class C rates-50 percent of class A rates: All times other than those listed for class A and class B rates Rates for fractional periods of 1 hour are based on the following percentages of the applicable hour rates: Rates for fractional periods in excess of 1 hour are in direct proportion to the 1-hour rate (e. g., 1 hour and 15 minutes equals 125 percent of applicable hour rate). Special charges (on a net basis) Advertisers sponsoring one or more program periods for 26 weeks (either consecutive or alternate) within a designated 52-week discount year are entitled to weekly discounts. Such discounts will be allowed on all gross billings for eligible program periods used during each week of the discount year in accordance with the following schedule: Aggregate weekly percentage is the total of the percentages of the hour rate charged for program periods used during the week. Each program period used during the week shall have a value equal to the percentage of the hour rate charged for that period (e. g., one-fourth hour equals 40 percent, one-half hour equals 60 percent, 1 hour equals 100 percent) regardless of A, B, or C time, and without regard to the number of stations used provided NBC minimum network requirements are fulfilled. All eligible program periods used during the week can be combined for discount purposes. ANNUAL DISCOUNT In addition an annual continuity discount of 10 percent is allowed for specific periods of equal duration and in the same rate classification which were used for 52 consecutive weeks. Advertisers using a minimum of 200 percent of the hour rate per week, for 52 consecutive weeks are allowed a 10 percent discount, in lieu of the annual, on total gross time charges during the discount year. EXCEPTIONS These discounts do not apply to programs sold on a participation basis or to any programs sold in less than 15-minute segments, or to sports and specialevents programs, or to other programs which may be designated as special programs. The time occupied by these excepted programs does not contribute toward determining the rate of discount earned by other programs of the same advertiser. A specific schedule of discounts applicable to certain multisponsored programs as well as programs sponsored on a 3-out-of-4 weeks basis will be furnished on request. X COMMITTEE ON RULES AND ADMINISTRATION EIGHTY-FOURTH CONGRESS SECOND SESSION ON 1956 PRESIDENTIAL AND SENATORIAL CAMPAIGN CONTRIBUTIONS AND PRACTICES 83396 SEPTEMBER 10 AND 11, 1956 PART 1 Printed for the use of the Committee on Rules and Administration UNITED STATES WASHINGTON: 1956 |