The Brenard Sales System is the name of a Service for putting new life, force and profit into a stagnant retail business. Its purpose is to speed up sales, collect accounts, check competition and enlarge trade territory.

But more important still-The Brenard Sales System will enable the discouraged, overstocked storekeeper to Clean up: to clean out old stock, clean up old accounts. In a word, to start Anew with a clean fresh stock, balanced books and money in the bank!

The Brenard System is no ready-made cure-all. We have no fixed plans of stereotyped methods. Every campaign operated under the Brenard System is built on facts obtained

Self Analysis Sheet

To help determine whether or not a business is in a satisfactory condition and whether a Service such as we are capable of rendering is needed, we have prepared a Self Analysis Sheet.

With this sheet, any merchant can, in the privacy of his home or office, fill in the data required and make a reasonably accurate analysis of his business without expert help. These

But Not a Cent to Spend

Here is a composite picture of 10,000 retail storekeepers engaged in the depressing task of trying to juggle the figures on their last balance sheets so that they will show some semblance of a profit for their month's work.

The figures on these balance sheets represent a huge sum of money. But the greater part of it is either coming in or going out and only a pitiably small part of it seems to find its way into the individual pockets of the 10,000 men who work 10 hours a day and plan half the night to produce it.

These balance sheets tell a curious story of how busy men buy goods, some of which sell and some of which only clutter up the shelves; how people buy these goods and promise to pay, but don't; how the goods pile up and the debts pile up until these men are compelled to scrape, pinch and borrow in order to buy new, fresh goods which their trade demands.

Can you, by any chance, be one of these 10,000 men? Would you like to separate yourself from the hard-work-for-small-profit class-turn that old, shelf-worn stock into ready capital and those past due accounts into real cash? You can! Put your difficulties, as 2,600 other merchants have done, up to the men behind the

BRENARD

SALES SYSTEM

by a thorough analysis of the merchant's accounting, buying, selling and advertising methods and policies.

We are neither Auctioneers, Special Sale or Advertising Campaign Conductors. Our services are purely professional in character and we are retained on the same basis as a Lawyer, a Public Accountant or Efficiency Engineer.

2,600 merchants in practically every line of business, facing the crisis of putting their business on a sound paying basis or losing it, have seen fit to place their destinies in our hands. Hundreds of letters in our files bear witness to the efficiency of our methods. These letters are open to any merchant who wants the facts.

us.

vate use and are not to be returned to

Brenard's "Blue Book"

A text-book on the economics of Retailing. Gives a clear and comprehensive explanation of the principles of figuring profits and computing turn-overs; charts the cost of doing business in all lines; suggests methods for meeting competition; outlines the principles of scientific buying and contains such other vital information that every merchant should know. Sent Free to any merchant who writes for it on his letterhead. To others, 65c.