F. O. B. Your Nearest Wholesaler. Actual Cost $3.85 per case
Retails at $5.50 per case in case lots-50c per bottle

Protect the Price-We were the first firm that really pro-
tected the price and shall insist on its future protection. If
you don't feel you can handle the deal, have a friend go in
with you.

No Wholesaler can give the free case except when the
half gross is ordered at one time. If you have a mailing list
you want worked send it to us.

We will pay $25.00

for the best photo of window display submitted during 1914.
Award to be made by a committee of Santa Barbara Retail
Druggists.

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The Hall Selling Policy
Vindicated

Small Dealers Should Buy Small.
"More small business ventures come to grief
because their owners overstock on merchan-
dise that does not sell quickly than for any
other reason," said a well-known wholesaler
of small wares yesterday. "Let me show why
small merchants, as well as large, should buy
often and in small lots. Take a slow-selling
article that wholesales, for example, at $9.00 a
dozen, or 75 cents each. Suppose that buying
this article single means that it costs 78 cents.
The 36 cents saved on the dozen purchase
looks fine at the time of buying, and often
swings a sale. Suppose, however, that it takes
six months to sell the twelve articles at a profit
of 25 per cent. This means that the $9.00 spent
earns $3.25 in six months. Suppose, on the
other hand, that one article had been bought at
78 cents, had been sold at the same profit, and
the remaining $8.22 had been put into more
active merchandise. It is not unusual in this
business to turn stock over four times in six
months on certain goods. This $8.22 in stock.
turned four times with a 25 per cent. profit,
would mean that the merchant would take in
about $42 with a $9 investment, instead of
$11.25 as on the dozen purchase."

The Editorial here
is quoted from the
New York Times.

We quote because
it vindicates our
policy thoroughly.

Take the Times
advice bu y in
small quantities.

Your Jobber will
furnish "Hall's
Plasters, Surgical
Dressings and Sus-
pensories," in any
quantity.

And he will give
you 25% discount.

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QUALITY

New York

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MENTION MEYER BROTHERS DRUGGIST WHEN WRITING TO ADVERTISERS.

MEYER BROTHERS DRUGGIST PRICES CURRENT

These prices are corrected for Meyer Brothers Druggist to day of publication, for this issue (February 24) and can be accepted as approximate values only. In round lots prices can often be shaded by your jobber, while in smaller quantities advanced prices are ordinarily charged.

Prices are Subject to the Fluctuations of the Market

1-Ib. ctn., incl.

18

Hydrochloric (Muriatic), Diluted,
U. S. P. 1-lb. g. s. b.. 14... Ib
Hydrochloric, C. P., Absolute, sp.
gr. 1.20, 1-b. g. s. b., 14.. I
Hydrocyanic, Diluted, U. S. P.,
(Prussic), 2%, 1-oz. c. v., 4 oz
Hydrocyanic, Scheele's, 1-oz. g. s.
V. and tin case, 10........oz
Hydrofluoric, Conc., 48%, 1-D.
Ceresine bots. incl......

(85%), sp. gr. 1.710,

ID

80% Pure, 1-oz. g. s. v., 7..oz

14

1-oz. Ceresine bots. incl.

Picric (Carbazotic),