Printers' Ink, Volum 100

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Printers' Ink Publishing Company, 1917

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Innhold

Japans Campaign for American Good Will J B Powell
33
A Complaint Bureau as a Winner and Holder of Sales Charles Kaye
37
The Way You Advertise in China J B Powell
45
Conscription Wins Popular Support Through Advertising
51
How Will Food Control Affect Advertising?
53
Manufacturers Must Not Advertise Government Contracts 31
31
Type Faces That Restrain Gilbert P Farrar 41
41
Name Wanted for Next Bond Issue 42
42
Raising a LongEstablished Price 47
47
Belting House Turns Success to SuperSuccess by Advertising 49
49
After Half a century Hartshorn Changes Style of Appeal 53
53
Trade Commission Champions MailOrder Houses 57
57
Flourishing Business Grows Out of a WarOrder Bid Henry A Beers Jr 67
67
TestimonialsHomemade and Otherwise H Varley 39
39
Likelihood of Zone Increase on SecondClass Mail 43
43
Increasing Interest in Sound Business Information R S Lynd 45
45
Staging the Summer Sales Contest Cameron McPherson 53
53
Use Paid Advertising Next Time 61
61
Heart Interest Copy Wins Sympathy for Unpopular Product 63
63
After Three Years of Advertising Demand Increased Four Fold 8
8
WatchAccessory Advertising Cashes in on Waltham Prestige Bruce Bliven 49
49
Selling Rugs by Advertising a Color Scheme for Rooms 57
57
Special Department to Secure Satisfactory Territorial Sales Quotas 69
69
Dignified Advertising of Funeral Directors Builds Prestige 71
71
An Advertising Man at Camp Herbert S Richland 75
75
Southern Newspaper Publishers Consider Proposed Legislation 83
83
Editorials 90
90
Printers Inks FourYear Record of July Advertising 99
99
Sunkist Will Advertise in spite of Crop Shortage
2
Subterfuges to Maintain Prices Punished 55
55
How Germany Treats TradeMarks and Patents of Entente Allies 61
61
Sifting Out the Real Prospect from the WindowShopper 69
69
Mr Hoovers Conservation News Service 70
70
Slackened Demand Points Way to Intensive Selling 79
79
New Poster Drive for Next Liberty Loan 80
80
Winning Belief for Claims That Sound Too Good to Be True 85
85
Uncle Sams Machinery for Aiding Export Trade Paul 7 Cherington 87
87
Poster Service to Liberty Loan Worth More Than 150000 88
88
Why Not a Detail Censor for Advertising Illustrations ? 92
92
Senate Would Safeguard Good Will 96
96
Editorials 106
106
Campaign to Bring Prospects Into Sales Territory 17
17
New York Times Does Not Believe in Government Advertising 60
60
The Little Schoolmasters Classroom 102
102
Congressman Kitchins Knowledge of Advertising 110
110
Advertises to Reclaim Waste Automobiles 117
117
Commercial Opportunities in Russia After the War 126
126
Editorials
136
War Market Gone Canadian Packers Turn to Advertising 69
69
Another Success for Cumulative Advertising 20
20
Making Your Advertising Serve the Needs of the Hour 37
37
Lining Up 3600 Jobbers Salesmen Behind the Campaign 28
28
Letters That Unsell Me By a BigStore Executive 37
37
Government Demands for Free Publicity Work Hardships on Publishers 49
49
Modest Dish Washer Campaign Reveals Market Possibilities 50
50
How Shall Employers Care for Employees Who Enlist? 51
51
A Trade Catalogue That Educates the Dealer C C Casey 57
57
One Dealers Cooperation 74
74
The Little Schoolmasters Classroom 112
112
Advertising to Be Used in New Yorks Mayoralty Campaign 12
12
Federal Bureau of Publicity Proposed 20
20
Recreation of U S Army Means Opportunity for Advertisers 67
67
A Look at Some Phases of the Clerks Job John Allen Murphy 73
73
Increased Postal Rates Improve Canadian Advertising Harold C Lowrey 76
76
Timely Advertising by Makers of FoodPreserving Outits 77
77
Brings Out Higher Priced Brand to Save Prestige of oid One 78
78
CutRate Circulation Still Being Fought Hard Says Dockery 84
84
Small Baker Opens Campaign on New Specialty 86
86
Training Methods for Advertising Solicitors 88
88
Private Concern Advertises Governments Land Sale 101
101
Keeping the Raw Material Up to Standard 108
108
Chamber of Commerce of U S A Answers Attack of OneCent Postage
61
Manufacturers Campaign for Industrial Conservation 74
74
Rice Leaders of the World Meet in New York 87
87
Salvaging an Advertising WreckII 90
90
Editorials 98
98
Big Settings for Little Products R Bigelow Lockwood 99
99
Finding the Real Causes of Refusals to Buy 107
107
Editorials 114
114
The Little Schoolmasters Classroom 104
130
Trenton Potteries Enforcing Strict Rules on Returned Goods 140
140
Methods of the Man Who Founded Chain of 3500 Stores 82
20
Training Methods for Advertising SolicitorsII Edward Mott Woolley 93
93
Getting the Dealer Enthused Over Clerk Manual Cameron McPherson 97
97
Editorials 106
106
Handling Uncle Sams WarTime Mailing Lists 117
117
Editorials 120
120
The Little Schoolmasters Classroom 142
122
Ingenious Ways to Sample HardtoSample Goods 123
123
Printers Inks FourYear Record of September Advertising 128
128
Editorials 142
130
The British Soldier as a Selling Point Thomas Russell 37
37
Letters That Let SelfInterest Sell the Customer 45
45
Names of Dealers Rotated in Newspaper Copy Paul C Gerhart 58
58
How the International Harvester Gets the Good Will of the Child 65
65
Dealers Invited to Buy When They Wont Be Sold 72
72
Selling the Red Cross 80
80
Full Speed Ahead a Wise Advertising Policy in War Time 88
88
Editorials 102
102
The Little Schoolmasters Classroom 108
108
The Little Schoolmasters Classroom 112
112

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