OPPORTUNITY for man with Ten to Twenty thousand to get large interests in a business fully protected by patents which is increasing at rate of 100% per year. Must spend part of time on road instructing agents and selling to Cities, Counties, Railroads and large advertisers. Address "M. T.," Box 7 Care Printers' Ink :: PROCESS COLOR: CATALOGS: BOOKLETS: :: HOUSE ORGANS :: STUBBS OFFSET PRINTING ADVANCED IDEAS IN PRODUCING BETTER PRINTING THE STUBBS CO DETROIT GUMMED LABELS Insure the prompt delivery of your mail and express ship- McCOURT GUMMED LABELS IN PERFORATED ROLLS Send for full particulars and catalogue the retail grocer makes his biggest profit on the "combination" orders where a housewife buys a whole list of things to be delivered together (this being of course the most frequent type of sale among the regular customers of any store). On such sales the overhead is smallest, and the nature of the usual sale brings the average of profit up to a respectable point, even though there are several items on which the margin is close. It is therefore not to be wondered at, that advertisers whose products are such as logically create additional sales of associated materials should use this fact as a talking point; and the Schoolmaster is interested to see that this is being done. * For instance, Knox Sparkling Gelatine is being advertised in grocery trade-papers with a picture of a package of the gelatine walking into the housewife's market basket, followed by a procession of other goods-sugar, extract, an orange, etc. The headline points out to the grocer that "You sell all these articles when you sell Knox Sparkling Gelatine," and the copy emphasizes the fact that with the gelatine the housewife must use fruit, extracts, nuts, canned tongue or chicken, etc. Another advertisement drives home the point by showing a woman telephoning to the grocer to "Send me number one and number three Knox Gelatine, and I must have sugar and "CLIMAX" SQUARE-TOP PAPER CLIPS The Clip That Grips. Send for sample. Compare the grip. neat packing, etc., with any Pat. Dec. other clip. You will order the 12, 1916 "CLIMAX." Note these prices: F. O. B. BUFFALO 500,000. 100,000... .820 Buffalo Automatic Mfg. Co. 457 Washington Street BUFFALO, N. Y. flavorings, too." "Knox Sparkling Gelatine is unflavored," this copy points out, "so when a woman buys it she also buys something to use with it, and that means extra profits for you!" The same idea is skillfully brought forward in copy for "Five Roses" flour, in Canada. In this case the point is made by giving the "serial story" of a sale, as follows: 3:30 P.M.-Customer calls and orders a bag of Five Roses flour. So the grocer logically suggests possible need of vanilla, icing sugar, raisins and other baking ingredients. Customer had forgotten she required extract. Also ordered shortening and a few spices. store 3:45 P.M.-Customer leaves after buying considerably more than she had intended. Appreciative as well for the grocer's helpful suggestions. When a woman orders a bag of Five Roses flour, she suggests to you the ready sale of other baking ingredients. It is an opportunity that a good salesman never misses. When she mentions a baking ingredient, why not suggest Five Roses and every other single article that goes into the oven with flour? In these days when the average grocer is struggling desperately with the rising cost of doing business and in many cases finds himself unable to adjust his own prices to keep pace with the wholesale advances, the Schoolmaster opines that such copy as this, with its suggestion of increased sales without proportionately increased overhead, will find a ready response in the trade. The German Weekly of National Circulation We want a District to answer inquiries and The New Dealer's Help 118 East 28th Street, New York City Largest Circulation of Any German ST. JOSEPHS-BLATT SAINT BENEDICT, OREGON Founded 1888-Reaches Rural and City Population all over the Union The Five and Ten Centand Variety Store The Publication to Use for Reaching Oldest and Largest Publication in the Field Lincoln Freie Presse factory Business for Hundreds of Concerns LINCOLN, NEB. Circulation 133,992. Rate 35c. During Past Nine Years. Chrest Publishing Company STALKER'S UNIVERSAL RATE SERVICE Published FOUR TIMES a year-QUARTERLY A SERVICE Gives essential data on all Magazines and Newspapers Not a Directory hole use. Endorsed and used by over 250 Agencies-hundreds of Advertisers Publishers-Special Representatives. Every advertising man should have it. Write today-save yourself tomorrow. Classified Advertisements PROMOTION WORK A man familiar with PAPER and Printing. Give full particulars, with qualifications and salary expected. Address Box 980 care Printers' Ink. A representative importing firm, handling imported and domestic Velveteens and Pile Fabrics, has an opening for a high-grade salesman, well acquainted with the cloak, suit, dress and skirt manufacturing trades. One who could in addition to selling, act as sales manager over a staff of twelve men. For such a man a splendid opportunity is offered with an ample field and arrangements for adequate remuneration and possibilities that are only limited by the man's ability. Answer should state fully experience, etc. Box 966, care Printers' Ink. Advertising solicitor, high grade, with some knowledge of music. Established musical specialty. Liberal commissions. Live prospects furnished. Ten-week campaign. Answer quick by letter, including references. Musical Blue Book Corporation, 105 West 40th St., N. Y. AUTOMOBILE EDITOR WANTED! Preferably a man who has served as an automobile editor of either a trade paper or Must be thornewspaper, oughly familiar with the automobile field; with its manufacturing and selling problems; must have perspective to recognize "Good News"; must be ana lytical, thorough and constructive. Moreover, should have acquaintanceship with the trade. For such a man there are good opportunities to engage with an established trade paper organization. State experience, references and salary desired. Box 973, care Printers' Ink. ness, WID GUNNING the recognized authority in the film busi. wants an aggressive, intelligent young man as assistant. Would prefer one capable of acting as secretary and needs man with knowledge of advertising. Desires man seeking future, not a job. Previous film experience unnecessary. Apply by letter only, stating qualifications fully and salary desired, to Wid, Times Bldg., N. Y. Č. Railroad Executive Wants Secretary Stenographer With Newspaper Training Young man, who is competent stenographer, accurate and swift; of good habits and with executive ability, who has had reportorial experience on good daily newspaper. Splendid opportunity for bright, ambitious fellow-good salary, promotion as deserved, liberal amount of road work with transportation supplied. Applicants will please give full information regarding themselves and supply references in first letter, stating salary expected. Address Box 967, care Printers' Ink. Good Solicitor Man able to get accounts and has accounts can line up unusual service for his clients here. Personally, he can make a larger income, and if he is a big man potentially, he can make himself a very important part of a rapidly-growing agency now doing almost quarter of a million dollars' business. Box No. 962, Printers' Ink. Wanted-An experienced editor for weekly magazine circulating among manufacturers, railroad men and financial men. Must be able to plan features and write strong editorials. Good, permanent position and good salary. Location Chicago. Address Box 958, care Printers' Ink, stating trade paper experience, age and salary. Assistant Advertising Manager wanted by old, established manufacturers of a well-known canned food product. Advertising is done mainly by the services of specialty men calling on grocers, window displays and direct work to the consumers. Good opportunity for a man who has had some experience in similar distributing methods. Full business record must be given, age and salary wanted for first year. Headquarters would be New York City. Reply Box 963, Printers' Ink Office. Replies will be considered strictly confidential. AGENCY Mechanical Dept. Needs A Manager One of the largest advertising agencies in the Middle West needs a man (25 to 35) to manage its printing and engraving department. This man must be agency-trained; must know how to plan good typographical and engraving effects, and how to buy good printing and plates of every description. Only those applicants sending full details, representative samples of work, and photograph in first letter will be considered. Box 961, c/o Printers' Ink. Wanted: Newspaper advertising salesman. Big Southern newspaper wishes to add good producer on local display advertising staff. Suitable salary to right man. Write full details of your work and past record. State lowest salary you are willing to start for, and send photograph. Your letter will be kept in strict confidence and photograph returned promptly. Address, H. A. Casey, Advertising Manager, Box 1616, Atlanta, Georgia. MISCELLANEOUS IDEAS. Study the best selling and advertising ideas in America. We clip newspaper ads-your line-all principal cities. Cost small. BOYD SYSTEM, WASHINGTON, D. C. Make Your Office Your New York Address A1 firms only. Mail and Correspondence handled,-telephone and building directory listings. Alliance, 29 Liberty St., New York City. Automatic Typewriters.-Attractive offer of 2 Underwood automatic typewriters, in good condition; will produce about 300 letters daily; interesting price; write for details. Box 983, care P. I. PRESS CLIPPING ROMEIKE'S BUREAU, 106-110 Seventh Avenue, New York City, sends newspaper clippings on any subject in which you may be interested. Most reliable bureau. Write for circular and terms. To Lease 409 8th Ave., at 31st St. Modern Store 25x100 In Printing Section Floor will sustain any weight REASONABLE RENT SELLING AID CUTS insure better returns-high-class artwork at cost of plates only. Attractive, dignified illustrations for putting more pull in house organs,sales bulletins, ginger talks, enclosures, folders, letters, postcards, circulars, dealer helps. Send 25c today for cut book and thirty-two free plans for using cuts - rebated on first order. Selling Aid Cut Service, 609 S. Clark St., Chicago. ARTIST'S STUDIO FOR RENT Light, airy, telephone service, in the heart of the advertising section. Possession Oct. 1st. Apply 10th floor, 461 4th Ave., New York City. POSITIONS WANTED Art Manager, Engraver, Writer Experienced for advertising agency, publicity work or house organ. Moderate salary. "Exempt," Box 964, care Printers' Ink. Office and Sales Executive Aggressive, tactful man accustomed to taking initiative. Experience covers thoroughly sales, credits, advertising, office management. Box 969, P. I. WHAT'S WRONG WITH IT? Send advt., letter, circular or booklet with $1 for letter of constructive suggestion. I may unearth a sales-weakness. COPYMAN, Leominster, Mass. Sales'-Credit-Office-Transportation EXECUTIVE Desires new connections. Age 34 Address M., Box 954, care Printers' Ink EFFICIENT ASSISTANT 32; advertising training-experience; 4 years credits and collections; educated in modern business; trained in efficiency. Connection desired as assistant to senior executive. Box 960, care P. I. An advertising solicitor, 30 years old, married, 8 years' experience as a pub. lishers' representative, 7 months as agency solicitor, is seeking a connection in Chicago, with a publication or a small agency, as solicitor. My record will bear investigation. Box 976, care P. I. Wanted-Position in an advertising office by young man, with sound advertising ideas. Good layouts and businessgetting copy prepared. Also some business experience. Ambitious and ener getic. An exceptional young man looking for an opportunity. Address Box 955, care Printers' Ink. There Are Two of Us Girls Yes, we are girls-with all the traits and all the talents of the female of the species-but together, as well as separately, we can make business hum in the promotive or advertising department of any organization. We know it because we have done it successfully for four years in the biggest concern of this kind in the country. Our specialties: writing good copy for ads, booklets and form letters; organizing promotive campaigns of all sorts; carrying out and supervising administrative detail; understanding human nature. We are not sisters, nor soul affinities, but we'd like jobs together because we are such a good "team" for producing results, that if we had the capital we'd go into business for ourselves. As it is, we will go either singly or together into business for some brainy man who needs us. Address: TWO MODERN GIRLS, EFFICIENT ASSISTANT -advertising; credits and collections; a thorough understanding of modern business-executive ability proven by experience; 32 years old; desires connec tion as assistant to manager. Box 960, care Printers' Ink. BUSINESS-ADVERTISING MANAGER open for proposition. Experienced in cities of three to four hundred thousand. Successful, reliable, high-class. Understands every department of publishing business and not afraid of keen competition. Make offer quick. Box 968, care Printers' Ink. Advertising Manager desires a position in New York City Salary $2,500 Address Box 975, care Printers' Ink SPECIALIST IN TRADE AND a TECHNICAL PAPER COPY Can take on some more work on "time" or "piece" basis. Would like to hear from some publication desiring copy service for its advertisers, or from some trade paper advertiser. Samples of work will convince. Box 970, care Printers Ink. Advertising Engineer Graduate engineer with broad SALES MANAGER Young college man, married. Especially successful in trade extension, service and organization team work. Desires a broader field for development and work. Experienced in factory, road, correspondence and sales management (in order named). References show success in sales and merchandising work in connection with national advertising. Box 974, care Printers' Ink. MR. PRINTER: Do you need a man who can make correct estimates, interview prospective customers, buy materials right, see that the instructions are clear before orders go into the shop. lay-out the work for economy of production, and who knows good printing and how to make it; who is a practical printer right up the line and up to date; who knows how but does not want the whole works for salary? Do you? Then write and get in touch with a man of thirty years' experience in handling and making printing in the shop, office and on the street. He is looking for someone who appreciates conscientious, careful effort for the house. Address Box 971, care Printers' Ink. |