Printers' Ink, Volum 100Printers' Ink Publishing Company, 1917 |
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Side 37
... letter says it works . Gentlemen : A big advertisement to express a big idea . The enclosed proof tells the story . This advertisement will appear in the Saturday Evening Post on March 22 . This is an unusual opportunity to co- operate ...
... letter says it works . Gentlemen : A big advertisement to express a big idea . The enclosed proof tells the story . This advertisement will appear in the Saturday Evening Post on March 22 . This is an unusual opportunity to co- operate ...
Side 38
... letters we get have any selling force . For instance , along about the time for thinking of placing our orders for style books , we get a letter from one of our clothing makers something like this : " Gentlemen : " We are now entering ...
... letters we get have any selling force . For instance , along about the time for thinking of placing our orders for style books , we get a letter from one of our clothing makers something like this : " Gentlemen : " We are now entering ...
Side 41
... letter has an idea in it . In- stead of cold communications that urge you to use form letters , put cards in your windows , etc. , sim- ply because the advertiser wants you to , there's the reason why- and telling in an unselfish way ...
... letter has an idea in it . In- stead of cold communications that urge you to use form letters , put cards in your windows , etc. , sim- ply because the advertiser wants you to , there's the reason why- and telling in an unselfish way ...
Side 43
... letter on the lower left- hand corner . Now for a reminder about the Christ- mas booklets : are we printing yours ... letter they had pasted the ad in question- " Wanted , Pants Pressers ! " — and they reach the " upper middle class ...
... letter on the lower left- hand corner . Now for a reminder about the Christ- mas booklets : are we printing yours ... letter they had pasted the ad in question- " Wanted , Pants Pressers ! " — and they reach the " upper middle class ...
Side 44
... letter from a toy company conveys the startling tidings that over " ten thousand of our kites , at $ 30 a thousand , have been sold in Indiana within two weeks . " Sounds big to this company - but it led us to believe that the kites do ...
... letter from a toy company conveys the startling tidings that over " ten thousand of our kites , at $ 30 a thousand , have been sold in Indiana within two weeks . " Sounds big to this company - but it led us to believe that the kites do ...
Innhold
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Populære avsnitt
Side 60 - That it shall be unlawful for any person engaged in commerce, in the course of such commerce, to lease or make a sale or contract for sale of goods, wares, merchandise, machinery, supplies, or other commodities, whether patented or unpatented...
Side 60 - States, or fix a price charged therefor, or discount from, or rebate upon, such price, on the condition, agreement, or understanding that the lessee or purchaser thereof shall not use or deal in the goods, wares, merchandise, machinery, supplies, or other commodity of a competitor or competitors of the lessor or seller, where the effect of such lease, sale, or contract for sale or such condition, agreement, or understanding may be to substantially lessen competition or tend to create a monopoly in...
Side 83 - Its purpose is to collect and select scien. tine and practical information concerning progress and developments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady, NY The mark MAZDA can appear only on lamps which meet the standards of MAZDA Service.
Side 112 - I therefore have no hesitation in urging colleges and technical schools to endeavor to maintain their courses as far as possible on the usual basis.
Side 109 - AMERICAN TELEPHONE AND TELEGRAPH COMPANY AND ASSOCIATED COMPANIES One Policy One System Universal Service of time by farm hands roving from place to place in search of work.
Side 109 - The Weight of War The heavy hand of war has disturbed the balance between supply and demand the world over. Our problem of serving the public has all at once assumed a new and weightier aspect. Extraordinary demands on telephone service by the Government have been made and are being met. Equipment must be provided for the great training camps, the coastdefense stations must be linked together by means of communication, and the facilities perfected to put the Government in touch with the entire country...
Side 73 - ... any other advertising that may cause money loss to the reader or injury in health or morals or loss of confidence in reputable advertising and honorable business.
Side 59 - ... AUGUSTUS N. HAND, District Judge. The complainant corporation publishes the Pictorial Review, and the defendant the Ladies' Home Journal, the Saturday Evening Post, and the Country Gentleman. The Pictorial Review has been distributed by the American News Company, a distributing agency, which has about 60 branches throughout the United States. The defendant, on the other hand, has put the Ladies' Home Journal on the market through wholesale dealers of established efficiency in the various towns...
Side 103 - ... received in the midst of the very scenes related; a history too that could be read and understood alike by all, the wise and the ignorant, the learned and the unlearned.
Side 77 - MazdaMAZDA is the trademark of a world-wide service to certain lamp manufacturers. Its purpose is to collect and select scientific and practical information concerning progress and developments in the art of incandescent lamp manufacturing and to distribute this information to the companies entitled to receive this Service. MAZDA Service is centered in the Research Laboratories of the General Electric Company at Schenectady.