Questions and Answers in Attitude Surveys: Experiments on Question Form, Wording, and Context

Forside
SAGE, 1996 - 372 sider

Comprehensive in its coverage, Questions and Answers in Attitude Surveys covers such issues as question order and response order effects; the lack of overlap between respondent-generated categories for open-ended questions and the closed categories generated by research, even with extensive pre-testing with open questions; the effects of explicitly offering respondents a "don't know" or a middle opinion alternative; attitude strength and its relation to reliability; and issues of wording tone.

 

Innhold

Scope and Method
1
Question Order and Response Order
23
Open versus Closed Questions
79
4
110
5
146
6
161
7
179
The Acquiescence Quagmire
203
11
273
Some Final Thoughts on Survey Research
297
Appendix
317
Special Sampling and Interviewing Problems
325
Appendix C
341
References
351
Index
363
About the Authors
371

9
231
10
251

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