How The Small Drug Store Loses Profit

An investigation by our traveling salesmen shows why the small drug store LOSES PROFIT o our preparations at least.

WE ADVERTISE our entire list of goods very extensively in the great newspapers throughou the country.

A quarter of a million dollars, spent yearly, creates a demand which the small druggist refuse to supply.

A customer asks for "Casca Royal Pills," "Mentho-Laxene," "Cadomene Tablets" or "Balmwor Tablets." The druggist replies in different ways: "Never heard of it." "Don't know where to ge

it."

"It is some fake;" and perhaps offers something "just as good!"

Consequently, the customer reasons that an advertised article is ALWAYS OBTAINABLE, an seeks the big, wide-awake "Druggist," and that is why the wide-awake druggist gets more busines than he is really entitled to by all the laws of supply and demand. The small druggist COULD sup ply the big druggist DOES supply.

Every druggist can afford to carry at are salable and no "pushing" is required.

least 1-12 dozen of our preparations listed below. The Our advertising makes the demand. Get your share o the profit by always having at least 1-12 dozen on your shelves. We don't have to urge the bi retailers-they buy in gross quantities.

away.

Think about this, Mr. Druggist, and give your jobber an order for our "Leaders." And do it righ If you clip the coupon order you'll get profit from our big advertising This Year.

900 DROPS

CASTORIA

ALCOHOL-3 PER CENT.

AVegetable Preparation for As
similating the Food by Regula-
ting the Stomachs and Bowels of
INFANTS CHILDREN
Thereby Promoting Digestion
Cheerfulness and Rest.Contains
neither Opium, Morphine nor
Mineral. NOT NARCOTIC
Recipe of Old Dr.SAMUEL PITCHER
Pumpkin Seed
Alx Senna
Rochelle Salts
Anise Seed
Peppermint
BiCarbonate Soda
Worm Seed
Clarified Sugar
Wintergreen Flavor

A helpful Remedy for
Constipation and Diarrhoea,
and Feverishness and
LOSS OF SLEEP

resulting therefrom-in Infancy.

Fac-Simile Signature of
Kat Fletcher.

THE CENTAUR COMPANY.
NEW YORK.

At 6 months old
35 DOSES-35 CENTS

THIS IS THE GENUINE

Send for

Cards, Candy Bags, Counter Wrappers and Booklets.

The Centaur Company,

250 West Broadway,

President.

New York City

BUY A GROSS

AND SAVE 5 AND 2% PER CENT.

Who Can't Sell

12 Dozen Per Annum?

There are thirty-nine reasons why any live, up-to-date druggist should take our agency. Here are five of them. The other thirty-four will be sent you upon application; and unless you want to be convinced that we offer you the best agency available to the drug trade, don't send for the other thirty-four reasons.

First-We give our agents more profit than any other advertised preparation

affords.

Second-We give our agents more advertising than any other medicine man

ufacturer.

Third-By authorizing our agents to sell the first bottle or six bottles under a positive guarantee to give satisfaction or refund the purchase price and charge same to us at the same price they did thecustomer, we take all the chances with their customers. It is our money against their time.

Fourth-Our agency contract provides for the return of any unsold goods at invoice price at the expiration of the contract if the agent is not satisfied with our agency. Thus we take all the chances with him.

Fifth-Milks Emulsion is the only full petroleum emulsion made, it being 95% petroleum, compounded with essential oils, glycerin, wild cherry, syrup, etc., in such a manner as to make it extremely palatable, and giving it a distinct advantage over all other petroleum oils, because it can be taken in large doses ten or twelve times a day without that nauseating effect produced by taking a liquid petroleum in large and frequent doses, which is absolutely necessary to produce the best results.

Let us send you a few hundred letters from some of the best druggists in the United States, telling what they think of our agency. They will convince the most skeptical.

Milks Emulsion has been on the market sixteen years, long before the white Russian oil or any of its substitutes were ever thought of. Let us tell you about it. THE MILKS EMULSION COMPANY

TERRE HAUTE, INDIANA

GGGGGGGGGG

GGGGGGGGGG

What we're doing to move

SANITEL

POWDER OR PASTE

You'll see our advertisements - because the 1917 Sanitol
Campaign is so big you can't miss it, wherever you may be.
Just look at this list of advertising mediums in which generous
space for regular Sanitol insertions throughout the year has
been reserved:

Prominent newspapers in 250 cities and towns-magazines, includ-
ing The Saturday Evening Post, Ladies' Home Journal, Delineator,
Pictorial Review and Good Housekeeping-Dental Trade Journals.
And the hangers, store cards, window trims, cut-outs, etc., are
unusually attractive.

You know what this extensive national advertising is going to do for a rec-
ognized line like Sanitol: Call on us for all that is necessary to tie it right
up to your store; remember what it is bound to do for your Sanitol sales when
you place your order.

10% trade discount Freight Prepaid.
15% trade discount Freight Prepaid.

Sanitol Chemical Laboratory Co.

THE HOME OF SANITOL

St. Louis, U. S. A.