The Fortune Sellers: The Big Business of Buying and Selling Predictions

Forside
John Wiley & Sons, 28. okt. 1997 - 320 sider
An ambitious, intelligent, and very readable guide to understanding our present and our future."-Harry Beckwith, author of Selling the Invisible
No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future.
In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to "select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.

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THE FORTUNE SELLERS: The Big Business of Selling and Buying Predictions

Brukerevaluering  - Kirkus

A series of acute essays on the strange pseudoscience of predicting the future. Sherden, himself a consultant to companies like AT&T, here exposes the art of prediction as a skill not far removed from ... Les hele vurderingen

The fortune sellers: the big business of buying and selling predictions

Brukerevaluering  - Not Available - Book Verdict

Sherden, a business consultant, explores seven of the major fields involving prediction--meteorology, economics, investments, technology assessment, demography, futurology, and organizational planning ... Les hele vurderingen

Innhold

The Second Oldest Profession
8
When Chaos Rains
15
of Prediction
32
The Storm Chasers
38
Gray Skies
45
Hold Those Snowblowersand Flip a Coin
52
The Market Gurus
86
Checking the Unchecked Population
129
Science Fact and Fiction
159
The Futurists
195
Corporate Chaos
229
The Certainty of Living in
259
Notes
267
Bibliography
286
Index
298
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Om forfatteren (1997)

WILLIAM A. SHERDEN is a consultant to international corporations such as AT&T, Citicorp, and Dunn & Bradstreet, and offers advice on strategic planning and improvement. He is the author of the book Market Ownership, as well as more than 25 articles for top academic and business publications. As a consultant, Sherden is a recognized expert on business forecasting, and has studied its pros and cons firsthand. He lives in Boston with his wife and two children.

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