The Fortune Sellers: The Big Business of Buying and Selling Predictions
John Wiley & Sons, 28. okt. 1997 - 320 sider
An ambitious, intelligent, and very readable guide to understanding our present and our future."-Harry Beckwith, author of Selling the Invisible
No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future.
In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to "select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year.
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THE FORTUNE SELLERS: The Big Business of Selling and Buying PredictionsBrukerevaluering - Kirkus
A series of acute essays on the strange pseudoscience of predicting the future. Sherden, himself a consultant to companies like AT&T, here exposes the art of prediction as a skill not far removed from ... Les hele vurderingen
The fortune sellers: the big business of buying and selling predictionsBrukerevaluering - Not Available - Book Verdict
Sherden, a business consultant, explores seven of the major fields involving prediction--meteorology, economics, investments, technology assessment, demography, futurology, and organizational planning ... Les hele vurderingen
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