The Fortune Sellers: The Big Business of Buying and Selling PredictionsJohn Wiley & Sons, 28. okt. 1997 - 320 sider An ambitious, intelligent, and very readable guide to understanding our present and our future."-Harry Beckwith, author of Selling the Invisible No one can foretell the future. Or can they? There are many who purport to-and they are making a fortune. From meteorologists to investment advisers, prognosticating professionals are part of a multibillion-dollar industry. No longer merely fortunetellers, they are fortune sellers, offering us a commodity we're more than eager to buy: the future. In this piercing and provocative expose, business consultant and forecasting expert William Sherden casts an unblinking eye on the booming business of predicting the future, separating fact from fallacy to show us not only how best to use the forecasts we're given, but how to "select the nuggets of valuable future advice from amongst the $200 billion worth of mostly erroneous future predictions put forth each year. |
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Innhold
The Second Oldest Profession 150003 | 5 |
When Chaos Rains 1235 | 20 |
of Prediction | 32 |
The Storm Chasers | 38 |
Gray Skies | 45 |
Hold Those Snowblowersand Flip a Coin | 52 |
The Dismal Scientists | 55 |
The Market Gurus | 85 |
Science Fact and Fiction | 159 |
The Futurists | 195 |
Corporate Chaos | 229 |
The Certainty of Living in | 259 |
Notes | 267 |
Bibliography | 286 |
298 | |
Checking the Unchecked Population | 125 |
Andre utgaver - Vis alle
The Fortune Sellers: The Big Business of Buying and Selling Predictions William A. Sherden Begrenset visning - 1997 |
The Fortune Sellers: The Big Business of Buying and Selling Predictions William A. Sherden Ingen forhåndsvisning tilgjengelig - 1999 |
Vanlige uttrykk og setninger
accurate American Meteorological Society analysis average beat the market become behavior believe Business Week called cause chaos companies complex corporate cycles decades Delphi method dicted earnings economic forecasts economists example experts fact Faith Popcorn Farmers fore forecast accuracy forecast error forecasting skill future futurist futurology Garzarelli global global warming growth human hurricane Ibid improved industry innovations investment investors Journal July Jupiter Effect long-range long-term major Malkiel meteorologists million mutual fund Naisbitt naive forecast Old Farmer's Almanac organizations percent Popcorn population forecasts production professor prophecy random Robert Heilbroner robots scientific scientists sell shown in Figure situational bias social prediction statistical stock market stock prices storms technology forecasts temperatures theory tion track record trends turning points U.S. Government United University unpredictable Value Line Wall Street weather forecasting Worldly Philosophers York