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'INDEPENDENT STORES

The size of the sample of independent stores in each city was changed so as to be equal to the square root of the total number of independent food stores operating in the city. This relationship has an advantage over an identical sampling ratio for all cities, since the ratio necessary to obtain stable average prices for a small city is much higher than is necessary for a large metropolitan area. For example, in Butte, Mont., where there are 129 independent food stores, a 9percent sample, or 11 stores, was deemed to be the minimum sample necessary; however, a 9-percent sample of Chicago's 8,481 independent food stores would be 763, a number wholly unnecessary for accurate measurement of either the level or trend of prices.

The total number of stores in a city was obtained from the latest and most complete lists of independent stores available. The primary sources for most cities were lists of stores, classified by type and sales volume, compiled by the local OPA boards. These lists were checked against other records available from local sources, such as salesmen's route lists compiled by newspapers and publishing houses, lists maintained by public health offices, licensing bureaus, better business bureaus, etc. The total number available from the lists for a city was compared also with the total for the year 1939, as reported by the Bureau of the Census, as a check on whether the shift in number of stores over the 6-year period appeared reasonable in view of local conditions. In general, the totals were relatively close to the Census data except for those cities having large shifts in population.

The stores included in the complete listings were then classified by type of store groceries and combination (groceries and meats) stores, meats only, produce markets, etc.-and within each type by sales volume classes-under $50,000, $50,000 to $250,000, and over $250,000 annual sales volume.

Each city was divided into geographical areas and a further distribution of the stores was made by type and volume class within each area. The sample was confined to stores within the corporate limits of each city, except in a few cities, such as Detroit where Hamtramck (enveloped by the city of Detroit), Dearborn, and Highland Park were included, and Los Angeles where it was necessary to include all or parts of certain adjoining municipalities and to eliminate parts of the city proper which are thinly populated or not representative of the area from the standpoint of retail food distribution.

The total sales of each type and volume class by area were estimated by use of the average sales per store in each classification as determined from the Census of Business for 1939, adjusted by the percentage change in sales from 1939 to 1944.3 These sales volume estimates

This percentage change was based on sales for 1939 and 1944 as reported annually to the Bureau o. Labor Statistics by the sample of food retailers in each city.

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were then converted into percentages of total sales for all independent food retailers in the city. The sample distribution by areas and for the city was calculated by applying these percentages to the total number of independent stores previously determined as the sample for the city.

The sample of stores in each area of a city was selected from the total number of stores by random sampling within type and volume class, modified by a simple device designed to reduce travel time and collection costs to a minimum without affecting the representativeness of the sample. This was accomplished by dividing the total sample for an area into groups of three stores, each store in a group located as near to the other two, geographically, as was possible within the sample pattern. After dividing the total sample for an area by 3 to determine the number of groups of three stores or less into which the sample for the area was to be concentrated, one store in each group was selected at random from the list of stores sorted by type and volume class and termed the "primary unit." To facilitate the grouping of stores in threes, the primary units were selected from the least prevalent type and volume class to be represented in the sample for the area, with the two remaining stores of the types and classes specified within each group, selected as close geographically as possible to the primary unit. For example, if the calculated sample for one area in a city was as follows

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three groups were set up-two groups of 3 stores each and one group of 2 stores. Selecting the least prevalent type and class, a supermarket (class IV combination store) and two class I meat markets were used as primary units. These primary units were drawn at random from the lists of those types and classes of stores in the area. After the managers of these stores agreed to furnish prices regularly to the Bureau, additional units within the sample pattern were selected as near to the primary unit as possible and, if feasible, along the best transportation route to the next primary unit. Thus, a class I grocery or combination store was selected near the supermarket designated as a primary unit; and a class II and class I grocery or combination near each of the class I meat markets designated as primary units. Insofar as was consistent with the sampling pattern,

stores that had been reporting prices regularly to the Bureau for a number of years were retained.

The revised independent store sample in each city brings up to date the representation of each type and class of store in proportion to its relative importance in total food sales of independent stores in the city. Some of the types, such as fresh fruit and vegetable stores, had not been represented adequately in the former samples for a few cities. The size of the independent store sample was increased for 50 of the 56 cities and decreased for 6 cities. The changes in the sample vary from only minor adjustments in some cities to major changes in others. For example, in Boston the new sample constitutes a major revision as shown by the following:

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In Washington, D. C., the sample of independent stores was reduced from 40 to 35 stores, with only minor changes in type and volume class.

A minimum number of foods on which prices were to be reported by each store was specified, based on the type of foods sold, with the result that the number of quotations for each food in a city was usually increased by a much greater ratio than the number of stores in the sample was enlarged. For example in one city a 10-percent increase in the number of stores was accompanied by a 45-percent increase in the total number of prices reported.

CHAIN STORES

The method of obtaining chain store representation was not changed; that is, every important food chain that was willing to report prices regularly was included in the city sample. At the time the independent store sample was reviewed the list of chain stores was also checked and some additions were made to the chain sample for certain cities. One schedule of prices is collected from each chain organization reporting for a city (two schedules if the firm operates both supermarkets and service stores and there are any price differentials between the two types). Collection of prices from a number of outlets of the same chain proportional to its importance in the total chain sales in the city would result in a large sample and greatly increased collection costs. Such procedure is not necessary to secure reliable average

prices, since outlets of the same chain organization generally sell foods at approximately the same prices throughout the city.*

Changes in Data Processing

The Bureau also made changes in some phases of the summarization of prices collected in addition to revisions of store samples. These changes were first used in February 1946 with a recomputation of January summaries for comparability. Average prices were affected in varying degrees, but there was no immediate effect on indexes used for measuring trends.

SALES TAXES

The most important change in summarization was made in the method of reflecting State and local sales taxes which are applicable to foods sold at retail in 16 of the 56 cities regularly surveyed by the Bureau. Prior to February 1946, sales taxes were included in average prices published by the Bureau as well as in the indexes of prices. Beginning in February all indexes of retail food prices reflected the tax levies and changes in sales tax rates as in the past. Average prices for the individual foods in each city, however, were computed without adding the amount of sales tax.

The primary reason for changing the method of handling sales taxes was that these taxes are usually collected on the total purchase made by an individual at any one time rather than on each individual item. Also, the average consumer does not think of the price quotation for a single article as including tax. Therefore, from a practical standpoint it appeared best to publish average prices and ranges of prices without taxes, and to continue to reflect tax changes in the total food costs used for the computation of the indexes.

COMBINATION OF CHAIN AND INDEPENDENT STORE QUOTATIONS

In computing average prices for each food in a given city, recognition must be given to the relative importance of sales of an individual food store to total volume of sales for all food stores in the city. Obviously, prices from a supermarket with an annual sales volume of $600,000 should be given more weight in an average than a grocery with annual sales of $25,000. Thus, it is necessary to use a system of weights which will maintain the proper ratio between prices from each type of independent store and each chain organization and at the same time maintain the ratio between total sales volume of all independents and total sales volume of all chains.

Prior to February 1946 the Bureau accomplished this by developing weights for each food for each store. Prices from each independent

4 See An Appraisal of the U. S. Bureau of Labor Statistics' Cost of Living Index: Appendix, Prepared for a Special Committee of the American Statistical Association, in Journal of the American Statistical Association, March 1944, Vol. 39 (p. 70).

store were given a weight of 1 and were thus weighted implicitly, since the number of stores in the sample in each sales volume group was roughly proportional to the total number in that group, as reported by the Bureau of the Census.

The total weight for all chain store quotations was calculated so that it would bear the same ratio to the total of independent quotations that the total food sales by chains in that city bore to the total sales by independents, as determined from the latest available data from the Bureau of the Census, merchants associations, and any other reliable sources. The weighting factors for each of the reporting chains were based on the sales volume of each chain, and adjusted to the total chain weight required for the city. The following example illustrates the procedure used prior to February 1946. In city A, chain stores made 40 percent and independent stores made 60 percent of the food sales. The sample for city A consisted of 18 independent stores and 4 chain organizations, the 4 chains having annual sales of 10, 6, 4, and 4 million dollars, respectively. An average price was obtained as follows:

1. Each independent store was given a weight of 1, making a total independent weight of 18.

2. The total of all chain store weights was computed by multiplying 18 by 4%, the ratio of chain store sales to independent store sales, resulting in a total chain weight of 12.

3. The total chain weight was then distributed among the four chains in proportion to their individual sales volɩ mes.

Annual sales Dollars Percent (in millions) of total

Chain A....

Chain B

Chain C..

Chain D....

Total, 4 chains..

firm reporting.

Weight

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4. Each price quotation was weighted by the factor assigned to the store or

5. The sum of the weighted prices was divided by the sum of the weighting factors to produce the average price for the food item for the city.

This method of weighting maintains the relative importance of each quotation in the average as long as all stores in the sample report prices for a specified food. However, during periods of short supplies it was not possible to obtain the same number of quotations at every collection date and, as the ratio between the number of chain and independent quotations varied, the chain-independent ratio was distorted in varying degrees. For example, in the illustration above: So long as 18 independents and 4 chains reported prices for bacon, the ratio was maintained. However, if only 12 independents quoted prices for bacon while all 4 chains continued to report, the ratio of

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