All the men here on our local Entertainment Committee shake a wicked stick at times, so the more golfers who come will be

welcomed by them.

May the committee ask that those photo-engravers who expect to bring their clubs and indulge in the pastime, please drop Secretary Allen a line before they come, so that guest-cards may be obtained, thus expediting the arrangements. The club professional, Jack Duray, will assist the committee in the arrangements, and we are thus assured that everything will be complete in its entirety.

The local photo-engravers are offering two prizes for the winner and runner-up for the President's Trophy, because it is understood that the cup will not be won outright, but merely held by the winner from convention to convention.

Other Entertainment Features

Our Entertainment Committee, which consists of Messrs. C. C. Cargill, L. A. Werry and A. S. Hicks, have outlined, with the help of Oscar Tandler, who is our Club Chairman, a program which will, we hope, be acceptable to our guests.

The opening day, Thursday, will be the principal one for the entertainment, because the banquet and dance is to be held in the evening. Arthur S. Vandenburg, editor of the "Grand Rapids Herald," will be the principal speaker, and he is one of the officers of the Newspaper Engraving Company. We do not have to go out of the trade to find an eloquent and gifted orator whose reputation is unsurpassed anywhere. It is hoped to have Douglas Malloch, known as the "Poet of the Woods," speak in a lighter vein than Mr. Vandenburg, who will deal principally with up-to-date topics affecting the country generally. Other speakers among the craft will entertain. The Kiwanis Quartet will render vocal selections, and a seven-piece orchestra will furnish jazz and popular selections. After the oratory, dancing will be indulged in by those who desire to trip the light fantistic.

Friday, which may be termed "Ladies' Day," will furnish the fair sex an opportunity of seeing the furniture displays. There will be an automobile ride and luncheon for them at the Highland Country Club, at which a program of vocal and instrumental selections will be given. Later in the day, at Ramona,—the summer vaudeville theater,—the visitors will be the guests of the photo-engravers of Grand Rapids.

Saturday will see the completion of the golf tournament, and the finale of the Silver Anniversary of the American Photo-Engravers' Convention, which we in Grand Rapids hope will cause you always to remember with a thrill of pleasure your stay among Michiganders.

Your Grand Rapids Home

The Pantlind Hotel will be your home for three or four days. We are proud of the Pantlind, and we know that you will like the hostelry, and the service you receive. The two pages of illustrations which are given here will help you to visualize the character of the place and its

furnishings. They are of the best in every particular, and we feel certain that Grand Rapids could not have been honored with the privilege of entertaining you but for the fact that we had the accommodations which the Pantlind is noted for.

GRAND RAPIDS PHOTO-ENGRAVERS' CLUB.

A Valuable Suggestion-Read This

A short time ago we had an appraisal made of our entire plant. This was made up as a check against our fire insurance, and also to get the proper start on the new Cost System.

The question came up of original drawings which we had filed, and engravings which we were holding for electrotype orders. We were always under the impression that such drawings and plates were covered by our insurance, and were surprised when informed by the representative of the appraisal company that, inasmuch as they were the property of our customers and not of the Youngstown Arc Engraving Company, if insured, they would have to be covered by the owner. We believe the customer, as a rule, is under the impression that the engraver is responsible for any such copy and plates left with him. We are therefore making an estimate of the value of such originals, and notifying our customers and suggesting that they take out insurance.

We are passing this on to you who may be under the same impression, as we believe it will save a lot of trouble and possible law suits in case of fire.

THE YOUNGSTOWN ARC ENGRAVING COMPANY.

Tampa, Florida
A Parable

That dog-goned neighbor of mine used to have the best little farm around these diggin's. He was always first in the market with his garden sass, had redder radishes, crisper celery, bigger potatoes and sweeter corn, 'cause he intensely cultivated and didn't plant any more than he could take care of. He got good prices, and had regular customers who paid promptly, and every year he laid aside a snug little profit balance. But he got the bug that he could corner the universe with his products, so he doubled his acreage and crops, producing more than his consumers could consume, and came over into my territory to market his surplus. He found the expense for selling greater, had to secure local distributors, run upon bad pay guys, who couldn't buy from me for anything but cash, began to lose money, and had to gouge his home market in order to break even. He paid for the privilege of finding out that—

A rooster always fights better on his own dunghill.

CLYDE GLENN.

The Photo-Engravers' Rightful Place in the

Advertising World

I. WHY THERE IS A NEED FOR A PHOTO-ENGRAVERS' DEPARTMENT OF THE ASSOCIATED ADVERTISING CLUBS OF THE World.

1. At present, the photo-engraving industry is included under the Graphic Arts Association-a small minority in a mess of printers.

(a) Is this in keeping with the dignity and importance of photo-engraving, or is photo-engraving merely a small adjunct of the printer?

No!

(b) Does the Graphic Arts Association function in a way to properly set before advertisers the possibilities of photo-engraving?-No.

2. At present, photo-engravers have no common meeting-place at these conventions; and while they see many faulty impressions concerning photo-engraving among advertisers at these meetings, they have no means of contesting them by direct action.

II. WHAT COULD SUCH A DEPARTMENT ACCOMPLISH?

1. Provide a common meeting-place for photo-engravers attending Advertisers' Conventions, and give an opportunity to talk over these problems :— (a) The friction between advertising men and photo-engravers.

(b) The misunderstandings.

(c) Price information.

(d) Raising the standards of service to advertisers by educating more photo-engravers to the need of more advertising knowledge in serving their clients best.

2. Get proper representations on the programs of the convention.

3. Get an official standing with the National Commission, so that misunderstandings can be taken up and smoothed out directly.

4. Get wide publicity for photo-engraving and its value to advertising, which no publicity campaign could accomplish, no matter how costly.

5. Educate advertisers directly about photo-engraving.

III. - WOULD SUCH A DEPARTMENT RECEIVE FAVORABLE CONSIDERATION?

1. Louis E. Holland is the President of the Associated Advertising Clubs of the World.

2. Carl Hunt, Manager of the Associated Advertising Clubs of the World, told me here yesterday that he favored it, and believed the National Commission would quickly recognize us if a sufficient number of engravers expressed interest.

3. If we were not recognized as a regular Department at first, we could operate as a Conference to the same purposes, and would eventually become a Department.

IV. HOW TO DO IT.

That's up to you! I hope to start the ball rolling.

LOUIS W. BONSIB, Indianapolis Engraving & Electrotyping Co.

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