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Summer School of

PRELIMINARY PROGRAM OF
NINETEEN-NINETEEN SESSION

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TUESDAY, JULY 15

FORENOON

LECTURES AND DISCUSSIONS

Making the Chamber of Commerce Dominant
in Its City

Charles A. Simmons, Campaign Manager
The American City Bureau
Chamber of Commerce Headquarters

James O. Stevenson, Second Vice-President
The American City Bureau
Committee Organization and Control
Samuel Wilson, Associate Director
The American City Bureau

The Art of Public Speaking

Second lecture by Henry Gaines Hawn
AFTERNOON

Modern Municipal Equipment and Methods
Edgar J. Buttenheim, President and Mgr.
The American City Magazine
STUDY GROUPS

Community Leadership

TRAINING IN PUBLIC SPEAKING
Classes in Public Speaking and Preparation
for It

Debate: "Resolved that no illiterate ought to
be allowed to vote."

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SATURDAY, JULY 19

FORENOON

LECTURES AND DISCUSSIONS

Housing in Theory and Practice

George Gove, Field Secretary

The American City Bureau

Formerly with U. S. Housing Corporation

City Planning for Industrial Development
Perry R. MacNeille

Engineer and Town Planner

What Chambers of Commerce Can Do Towards the Settlement of Public Utility Problems

Delos F. Wilcox, Ph.D.

Consulting Franchise and Public Utility
Expert

Industrial Democracy

Speaker to be announced

AFTERNOON

TRAINING IN PUBLIC SPEAKING

Classes in Public Speaking

Debate: "Resolved that every American city ought to have the right of excess condemnation."

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LEADERSHIP

INSTRUCTORS OF STUDY GROUPS

Members of the American City Bureau Staff who will serve as instructors of the Study Groups at the

Hugh M. Bell
Sherrard Ewing
J. C. R. Foster
George Gove
A. R. Hatton
Wayne D. Heydecker
C. É. Jenks

Walter A. Parcelle

Fred A. Richardson
Herbert K. Saxe

Summer Schools will include:

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HAROLD S. BUTTENHEIM
Editor

THEODORE R. KENDALL,
Engineering Editor

M. V. FULLER, LUCIUS E. WILSON, W. D. HEYDECKER
Associate Editors

THE AMERICAN CITY

Published Monthly by The Civic Press. 154 Nassau St., New York-EDGAR J. BUTTENHEIM, President and Manager
HERBERT K. SAXE, Treasurer-L. P. Anderson, Assistant Manager
Branch Chicago, 327 South LaSalle St.-J. T. Dix, Western Manager

Offices: San Francisco, 320 Market St.-W. A. Douglass, Pacific Coast Representative

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Two editions of THE AMERICAN CITY are published each month, both containing the same number of pages. The distinction in contents is indicated above. The subscription price of either edition is $3.00. For $1.00 additional per annum, any subscriber may receive both editions; or any subscriber may have his name transferred from the mailing list of the City Edition to that of the Town and County Edition, or vice versa, without extra charge. Canadian subscribers pay 50c per year to cover postage; other foreign countries $1 per year extra. Back numbers of THE AMERICAN CITY are kept in stock by the publishers.

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One of Atlanta's Eight-Year-Old Whites

Repeat Orders Build Fleet
of 19 Whites

HREE 2-ton Whites, recently purchased, make a

Atlanta.

The first Whites, three in number, were bought by the City of Atlanta eight years ago. Three more were added the following year, two more in 1913, and two in 1914. Subsequent purchases have brought the total to 19 White Trucks.

This steady increase is representative of the growth of municipally-owned White fleets. Their dependable performance and low cost of operation in the service of Fire, Water, Police, Street, Sanitary and other departments have made White Trucks the predominating choice of municipalities.

THE WHITE COMPANY

CLEVELAND

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Manager, Bureau of Memorial Buildings, War Camp Community Service

EDITOR'S NOTE.-Latest reports from the Bureau of Memorial Buildings of the War Camp Community Service (formerly the National Committee on Memorial Buildings) show that some 265 cities and towns in the United States have definitely decided upon community houses, auditoriums and other variations of Liberty Buildings as war memorials, and that 1,000 others are considering similar projects. THE AMERICAN CITY, feeling that one of the most important questions to be solved by local memorial committees is that of financing the erection and maintenance of these memorials, asked Mr. Otis to write the following article on the subject.

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and sailors are made to help pay for their own memorials. The popular method of securing contributions is by a short campaign similar to the "drives" utilized for the collecting of war funds. Every community has had sufficient experience in the conduct of these drives to make a detailed outline of campaign unnecessary. Inasmuch as the memorial building movements are local rather than national, the necessary preliminary publicity will call for more effort, and those in charge of the campaign must develop a strong local program of publicity.

It is usually advisable to have the memorial project sufficiently well worked out so that those in charge of the campaign may have a definite amount of money as the goal of the drive. The details may be post

3. A combination of popular subscrip- poned, but it is much easier to sell con

tion and public funds.

Popular Subscription.-A strong feeling exists in many communities that funds for memorial buildings should be raised solely by voluntary contributions. The arguments presented are: that such tributes should be the free-will offering of the people as expression of gratitude and thanksgiving to the living and of reverence. to the fallen; also, that by taxation soldiers

crete plans than general ideas. By all means the actual drive for funds should be thoroly organized so as to reach every source of contribution. It should be welltimed, and limited to a short, intensive campaign. All possible help in the way of speakers, exhibits and special publicity features should be made use of. Among the devices employed in such drives are:

(a) The sale of stock, non-assessable

and non-dividend paying. Such stock should be issued in certificates of small denomination, and the amount purchasable by a single buyer so limited as not to give the control of the project to a small group of people. This danger may be avoided, however, by providing that all holders of stock shall have equal voice in the election of the memorial building trustees, regardless of the amount of stock held by the individual.

(b) Subscriptions for bricks at one dollar each enter into the campaign plans at Philadelphia and Cincinnati.

(c) Under certain types of organization, memberships of various classes may be sold; or, better yet, all memberships may be of uniform size, the amount being low enough to prohibit no one, and the larger contributors being encouraged to purchase "plural" memberships. Should the membership method be adopted, it is quite essential that the privileges of membership be clearly defined and announced to avoid future misunderstandings. In the majority of cases such membership will carry with. it no special privilege other than a vote as to the trustees or directors of the memorial building association.

(d) Many communities are using the simple subscription method as employed for raising funds during the Red Cross and United War Work drives.

In all cases pledges should be made payable on the installment plan, and the amount to be raised should be increased sufficiently to allow for the shrinkage inevitable with the pledge method.

The donation of liberty bonds and war saving stamps should be stressed, and they should be accepted at par.

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True democracy is the essence of the community house movement, hence would-be contributor should be barred because of limited means. Whatever method is used, some provision must be made for small subscriptions. Memorial building stamps similar to war saving stamps and exchangeable for stock, bricks, membership or other larger units may be utilized. Again, a pledge card with dates and amounts in sums of ten cents, twentyfive cents and fifty cents printed around the edges, to be punched upon payment, à la "sugar card," is another workable sug

Public Funds.-Many communities are viewing war memorials as public obligations to be paid for by public funds. Where these memorials are to take the form of buildings to be used by the public and open to all on an equal footing, the argument seems well sustained. This view is particularly defendable when the building is to serve other purposes than those of a community center. Several state legislatures have recently passed laws definitely authorizing the issuance of bonds for the construction of memorial buildings, and providing for taxation as a means of maintenance. Many communities are planning to erect memorial buildings which shall provide space for municipal offices, auditoriums, libraries, art galleries, and other public purposes, in addition to the social and recreational features usually found in community houses. It is, of course, highly proper that all or a large part of the funds for such buildings be secured by bond issue to be funded by taxation.

Combination of Subscription and Taxation. Where local conditions warrant, the funds for memorial buildings may be raised by a combination of popular subscription and public funds. In many cases where the popular subscription method is being employed, the city council or county commission has been invited to subscribe under the same terms as private contributors. In one instance, the total amount to be raised is being divided into three equal parts; onethird will be furnished by the county, onethird by the city, and one-third by popular subscription.

Equipment

As a general rule, the costs of construction and equipment are combined, and the funds for the joint purpose secured at one time. The equipping of the building, however, offers a unique opportunity for special memorial features. Even in the case where construction funds are raised by taxation it may be found desirable to accept popular contributions for a large part of the equipment. Certainly some provision should be made for gifts from those who desire to commemorate fittingly a relative or friend. These gifts may be in the form of money to be used in the equipping of some special room, or in the form of appropriate paintings, or other definite

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