A Name With a Reputation That Helps You SELL There's a growing business in selling a standard article nationally known. The history of "Horlick's" success in perpetuating a demand for the Original Malted Milk proves this to your interest. The sales effectiveness of our NAME has endured because it has been backed by uniform quality throughout a third of a century. The Original possesses an excellence and flavor all its own, which imitators cannot reproduce. In every community our national advertising assumes the character of a local campaign for the dealer. By coupling consumer and dispenser our publicity insures a "Horlick's" trade for all. The favor "Horlick's" has brought to Malted Milk does not serve the interests of imitators, who endeavor to exploit the dealer with unpopular substitutes. TASTE and QUALITY, resulting in a satisfied "Horlick's" trade, reflect to your interest most, for a dealer is known by the class of articles he handles. New Full-Front Window Trim Horlick's Malted Milk Co. ON CASH REGISTERS ANY MAKE The New "ST. LOUIS" $40 STEEL CABINET-FINISHED OAK-MAHOGANY-WHITE OR BLACK ENAMEL TOTAL ADDER-BEST INDICATORS MADE Good work, prompt service, and low prices have been our features for 30 years Let us figure on your next order CENTRAL LABEL COMPANY 218 Walnut Street St. Louis, Mo. Stafford's Phasta "The Different Liquid Paste" may be used for every purpose for which you have formerly used hard paste or mucilage. It is always ready for use and is just the proper consistency. It sticks in one minute or less (quicker than hard paste or mucilage) depending on the quality of the paper. A scum will not form on the surface if exposed to the air nor will it harden and become lumpy. It will retain its original consistency indefinitely and even if exposed to the air it will remain liquid for several months. It never sours or becomes mouldy. for more than forty years, resulting in great profit to the retail trade. Along came imitation Castorias and thousands upon thousands of dollars have been spent to connect the signature of That H. Fletcher. with the Original and Genuine Castoria that your sales may be promoted and our trade mark protected. Fletcher's Castoria has been one of your greatest sellers, and our continued advertising will keep it at the top. Our Candy Bags and Counter Wrappers will Help You and Save Money Ask for them The Centaur Company, 250 West Broadway, New York City n COLLEGE NEWS VANDERBILT UNIVERSITY DEPARTMENT OF PHARMACY. Nashville, Tenn. Elton Kirby, '16, is now located with the Hutton Pharmacy in East Nashville, Tenn. William Guy Frye, '17, has opened a new up-todate pharmacy at Petersburg, Tenn. Elmer R. Roberson, '17, has accepted a position with the Warnock Drug Co., Memphis. J. Smizer Davis, '16, has joined the hospital corps of the U. S. navy, as 1st class pharmacist. Jack Kelton Wells, '17, has enlisted as 1st class pharmacist in the U. S. navy, with hospital corps. Henry George Lea, '17, has accepted a position with the John T. Milliken Chemical Mfg. Co., St. Louis, Mo. M. A. Dunn, '17, has accepted a position with King's Pharmacy, Twenty-eighth and West End, Nashville, Tenn. Dr. E. A. Ruddiman, professor of pharmacy and materia medica, is now revising his books, "Whys in Pharmacy," "Materia Medica," "Incompatibilities in Prescriptions," and "Alkaloids," so as to conform with the U. S. P. IX, and N. F. IV. He will also have on the market at the beginning of the new scho term, "A Treatise of Pharmacy." The members of the Red Cross class who took th examination on June 2, 1917, passed with a very hig average. No one failed. The secretary of organiz tion received the official badges and mailed them ou to the members on June 20. If you have failed to r ceive your button write M. A. Dunn, secretary, 200 Terrace place, Nashville, Tenn. The College of Pharmacy of the University lowa will have a research assistant this coming yea for the first time. W. A. Konantz of Quincy, Ill., has been employe by the State Board of Education to give his whol time to this work and will have the help and co-o eration of the staff of instruction of Pharmacy an Chemistry. The College of Pharmacy and the Department Organic Chemistry have combined efforts to discove processes that are commercially possible for the ma ufacture of certain chemicals that are extremely ex pensive at the present time or unprocurable becaus of the war with Germany. IS YOUR order book always convenient for the lis ing of items? GGGGGGG For the Quick Sales That The Sanitol Products are of known quality- They are products that your customers want, The customer has been half sold by our advertising, SANITEL Tooth and Toilet in your windows and on your toilet goods counters so Carry a full line of Sanitol so that you can satisfy your We have some dandy cut-outs, store and window cards, hangers, TRADE DISCOUNTS 1 gross, 10% freight prepaid; 5 gross, 15% freight prepaid. Sanitol Chemical Laboratory Co. St. Louis, U. S. A. |