Special Features of Unusual Interest New light, and vital new thoughts, on an old subject: how the Boy Scout organiza- tion in this country is training and ennobling the boys who join it. Every Woman Her Own Burbank The marvels attained by Luther Burbank in his experimental development of vegeta- The Kewpies and Ducky Daddles As soon as the Kewpies had settled in their permanent home-Good Housekeeping- The Case for Women Judges Only women know! Then how is the poor woman delinquent to bare her quivering Equal Rights for Parent and Child The ideal household is conducted neither for the children nor for the grown-ups-but Why I Am a Militant The suffragettes defeat imprisonment by hunger striking: the authorities reply with An optimistic, authoritative talk, embodying fact that it is important you should What I Did with Bees The profit and pleasure in bee-keeping, a safe occupation for city or country. Hey for One-and-Twenty! Fiction in This Number Ellen Robertson-Miller 116 Love crosses bonor on the thorny path of duty, and Melicent despairs of a way out: Illustrated by Lucius W. Hitchcock May Iverson starts out to become a nun, but there is lost little Maria Annunciata wait- Illus.by James Montgomery Flagg Susan prepares for the sailing of the Nippon Maru, which is to bear this quickly- The Prince of Mercuria . The Prince perpetrates a pious fraud in the Pavilion of Pleasure- while the Chatelaine, Surrender yourself to the charm of this story and you will explore-perhaps for the The Mineral Water Humbug: The Science of Nutrition: Ptomaine Poisoning. A Fourth of July Dinner: The Picnic Basket: What to Eat in July: July Menus and Recipes: Hot Weather Dishes; Emergency Recipes; It's Cherry Time. George von Utassy, Secretary; all, 119 West 40th St., New York Subscription. $1.50 a year. Published monthly by the International Magazine Co. expiration date of current subscriptions is always shown on the wrapper. Address all communications to Good Housekeeping Magazine, 119 West Fortieth Street, New York What he and his successors did for you Milk is the most necessary single article of food in the world, but milk is more susceptible to contamination than almost any other food. It is essential that milk should be plentiful and accessible, but it is equally essential that it should be pure. The man who first realized these facts and then invented the processes which made it possible for the entire world to have pure milk at any time, in any quantity and under all conditions, was Gail Borden. He invented condensed milk, he introduced the system which takes care of the milk from the cow to your cup in its pristine purity, a system preceding strict governmental regulations but Borden's Fluid Milk is delivered fresh every day on the two largest milk routes in the world, one centering found in accord with them when introduced. Gail Borden left behind him an organization that has grown to be the largest in the world for the handling of milk, an organization inspired by his zeal, his honesty and his ability, an organization which has made his name a synonym for milk -fresh-condensed-evaporatedcultured-malted-every form of milk, but always pure and always good. Borden's Eagle Brand Condensed Milk has successfully fed thousands of infants when some other food was neces in New York and one in Chicago sary to take the place of mother's milk BORDEN'S CONDENSED MILK COMPANY NEW YORK, U. S. A. The marking indicates technical analysis of household apparatus, foods and toilet accessories only THE OPEN LETTER yielded to the cleverness of the solicitor, you will, I venture, recall that the new device, which was to do so much and do it so well, fell far short of expectations and still farther short of claims. Magnify, if you will, this back-door experience, and note the similarity of its resulting dissatisfaction to some other of your purchases, where the goods were perhaps misrepresented, either by the dealer or by the label which led you to buy. In this you find typified the problem which we are trying to solve by the Good Housekeeping Star Service. In satisfying ourselves that every product presented to you through these advertising pages can be unqualifiedly and unreservedly guaranteed, some classes of merchandise, because of their very makeup and function, prompt, more than others, technical examinations and tests. A refrigerator, for example, may or may not have a sufficiently low ice consumption to warrant your investment-a test by an expert is our only method of making certain. On the other hand, a chair or a table, well made and marketed through honest advertising, presents no such element of risk. Other products, such as those falling under the head of Foods or Toilet Preparations, furnish the necessity for the services of trained chemists, whereas the nature of merchandise such as Rogers 1847 Silver suggests no need for similar precaution. Therefore, in order that those classes of products presenting ground for technical analysis might be given the attention of trained investigators, you have seen come into existence Good Housekeeping Institute and the Good Housekeeping Bureau of Foods, Sanitation and Health. Here, as you know, in one of these two laboratories, are tested samples of all household apparatus, foods and toilet preparations submitted for advertising in the magazine. Those products meeting the strict standards of the technician, the chemist and the censor are accorded the Star marking ★, an emblem that is already familiar to you and a badge which no manufacturer of household devices, foods or cosmetics can well afford to be without, if his product is a worthy one. This then is the Star Service. While logically it covers those classifications alone where the verdict of experts is essential, we want it to reflect and to constantly suggest the thought, care and effort which govern the acceptance of every piece of advertising in the magazine. I wish that there were here space for me to tell you of the individual manufacturers who have been helped in the making of better merchandise by the requirements of the Star marking. You would also be gladdened to know of the products whose labels today no longer bear the exaggerated and false claims of yesterday all changed because of a growing appreciation of the purpose behind this hallmark of Good Housekeeping inspection. Of course, we find an occasional "doubting Thomas" who fails to see the unfairness and the inherent suspicion surrounding the use in magazine copy of misleading superlatives. Such offenders, whether they be one of our largest advertisers or the user of minimum space; whether the product falls within or without the zone of Institute or Bureau test, may find no room in our pages. A common code, applicable to both great corporation and small manufacturer, is the only code that will raise advertising to its proper place. This is the code of plain, believable statement which must one day be given you by all men who shall desire and deserve your confidence. Should you find in the realization of this a clearer interpretation of what Good Housekeeping protection may mean to you, we shall have just cause for gratification. OPEN LETTER 119 West 40th St., New York. Advertising Manager. T A Plea for Play HE play months of the year are here, so let us take our jobs as lightly as possible, keep house as little as we can, experiment not at all with doubtful things to eat, measure our conduct against the safeguarding rule of common sense, put ourselves in touch with the healing hands of the out-of-doors, get acquainted with the hills and the skies of sun and stars, and hope for an autumn that shall usher in the best year of our lives, putting us on an upward slope where there is the zest of struggle and accomplishment-and a hilltop worth taking. With many of you "whether school keeps or not" is immaterial; you won't go if it does. But many others are looking forward to taking up the heavy-and sometimes dull-books of life each day, turning to where the taskmaster bent down the page the weary night before, and trying to keep the lessons learned. You have been doing this after year year until you have forgotten that every life should have its play-day-must have it or be fined. Since the first child came you have been on dutyloyal, patient, true; you imagine that things will get all awry if you cease your captain's work even for a day. They may, and probably will; but let them. You, mother, get your day of rest here in the middle journey, that the whole journey may be longer; somehow we feel that we shall need your counsel later more than we need your labor now. Both we fear we cannot have. Machines, even human ones, will wear out. Play. At least, rest. A Clean-up Decalogue Remember that fly which you saw the first warm day in April-the one you were careless enough not to swat? Well, it laid 120 eggs, which hatched into maggots on May 1st. Half of these were females, and on May 25th, having become adult flies, they laid a total of 7200 eggs. Thirty-six hundred females resulted, and on June 19th they laid 432,000 eggs. These will hatch July 1st, half of them will be females, and on July 14th, if they all survive, they will lay 25,920,000 eggs. Of course somebody who has taken for its real worth the preaching against the fly may have broken up many of these family circles, but there is every reason why you should enter the lists now. Just remember that a fly comes from filth, loves filth, rears his family in it, and brings it to your table-and that a bacterium so small as to hide by regiments on a fly's foot is yet big enough to cause the undertaker to turn in at your door. Then swat and burn and starve and otherwise destroy. And while you are about it, remember that a little oil on the hatching-waters of the mosquito is a present help that will prevent much future trouble. Clean-up campaigns are the order of the day. A stay-clean spirit, once it got abroad in the land, would be productive of much better results. In this connection a “Clean-up Decalogue," issued by the Board of Trade of Hoboken, New Jersey, is interesting. In addition, it is worthy of the widest possible publicity; we cheerfully give its "commandments" room: Remember thy garbage-can to keep it covered. Thou shalt cut the weeds in thy vacant lot lest it become a hiding-place for old tin cans. Thou shalt bear witness against thy neighbor's rubbish heap. Thou shalt clean out the habitation of thy horse. Thou shalt prevent the breeding of the fly, that thy children unto the third and fourth generation need not swat him. Remember thy back yard and alley to keep them clean. Six days shalt thou labor. If yet the task is not accomplished thou couldst do worse than continue on the seventh. Thou shalt covet the air and sunshine. Look not upon the milk when it cometh from an unclean dairy. Remember thy cleaning-up day and keep it holy. If thou dost harken unto these sayings to do them thou shalt live long in the land, and the "clean-up" spirit shall last 365 days in the year. Who Gets the Money? "Pellagra, fast becoming the most dreaded disease in the South, is caused by rotten corn meal imported from other sections. . . . In(Continued on page 8) ... |