are denials of the use of the mails for pistols, revolvers, or other firearms that can be concealed on the person; and game, killed out of season; poisons, explosives, or inflammable articles, or bad smelling; all spirituous and malt liquors; all indecent matter, written or otherwise; dunning postals and lotteries, and endless chain and fraud matter. There is prohibited, under the laws of Congress, the importation into the United States "of seeds of alfalfa, barley, Canadian bluegrass, Kentucky bluegrass, awnless bromegrass, buckwheat, clover, field corn, kafircorn, meadow fescue, flax, millet, oats, orchardgrass, rape, rye, sorghum, timothy, vetch, ryegrass, and wheat, or mixtures of seeds containing any of such seeds as one of the principle component parts, which are adulterated or unfit for seeding purposes.' Congress has also prohibited-"The introduction into any State or Territory of the District of Columbia from any other State or Territory or the District of Columbia, or from any foreign country, or shipment to any foreign country, of any insecticide, or paris green, or lead arsenate, or fungicide which is adulterated or misbranded." There is prohibited the transportation into any State of insect pests such as"gypsy moth, brown-tail moth, leopard moth, plum curculio, hop plant louse, boll weevil. or any of them in a live state, or other insect in a live state which is notoriously injurious to cultivated crops, including vegetables, field crops, bush fruits, orchard trees, forest trees, or shade trees; of the eggs, pupae, or larvae of any insect injurious as aforesaid." Congress has enacted supporting legislation to the end, as Congress itself declares, that there may be an-"eradication, suppression, or bringing under control on national forests and other areas of the public domain as well as on State, Territory, or privately owned lands of mountain lions, wolves, coyotes, bobcats, prairie dogs, gophers, ground squirrels, jack rabbits, and other animals injurious to agriculture, horticulture, forestry, animal husbandry, wild-game animals, furbearing anima's, and birds, and for the protection of stock and other domestic animals through the suppression of rabies and tularemia in predatory or other wild animals, etc." Congress has seemingly overlooked very little toward banning the transportation of anything that will be injurious to horticulture, agriculture, plant life, animal life, livestock such as bees, pigs, hogs, cattle, and sheep. How much more valuable is a human being than a sheep and all these other things? If all these injurious things are prohibited from infiltrating into our national life to blast and blight it, then how much more important it is to guard and protect our precious boys and girls, who are the seed to produce the next generation? THE SPIRIT, PURPORT AND INTENDMENT OF THE SECOND SECTION OF THE 21ST AMENDMENT REQUIRES THAT THE BILL BE PASSED SO AS TO PROJECT THE DRY AREAS OF THE NATION While the twenty-first amendment to the United States Constitution repealed the eighteenth amendment, prohibiting its manufacture and sale, yet, through local-option laws, about one-third of the area of the Nation, in which live about 30,000,000 of our people. is dry-i. e., where alcoholic beverages cannot be sold. The status of liquor, from the standpoint of the United States Constitution, is that its manufacture and sale is not now prohibited by the Constitution, since the passage of the twenty-first amendment, which repealed the eighteenth amendment. The people of the United States, after repealing the eighteenth amendment, in Section 1, of the twenty-first amendment, then specifically and expressly provided in section 2, of the repeal section as follows: "The transportation or importation into any State, Territory, or possession of the United States for delivery or use therein of intoxicating liquors, in violation of the laws thereof is hereby prohibited." The purpose of this section 2 was to recognize the fact that in a very large portion of the United States the sale, delivery, or use of alcoholic liquors was prohibited by local option laws, and that in such areas the United States, by constitutional enactment, should make secure the integrity of such local laws and the sovereignty of the people therein, and the second section expressly did this. By this provision liquor in interstate commerce occupies a very restricted position, one entirely subservient to the legally expressed will of local communities, prohibiting its delivery or use. Advertising is to effect sales, and to result in delivery and use of the article advertised, consequently the advertising of alcoholic beverages in interstate commerce should be placed under the ban, according to the spirit, purport and intent of the second section of the twenty-first amendment to the Federal Constitution. CURRENT RATIO OF ARRESTS FOR BEING DRUNK IN A TYPICAL AMERICAN CITY In the city of Louisville, Ky., during January and February, 1947, there were 4,513 arrests for the following offenses: more arrests than 3 times that of the next highest offense, more arrests than the total of that of the next 4 highest offenses, nearly 30 percent of all the arrests, nearly 3 out of every 10 arrested, and more arrests every day during these 2 months but for 2 days in January and then missed tying by only 1. These figures do not show the effect drinking had on the other offense, but is undoubtedly quite a potent factor. "What price drinking!" These facts were taken from the daily tabulation of vital city statistics as published in the daily Home Edition of the Louisville Times during the months of January and February 1947. LIQUOR STANDS ADJUDICATED BY OUR HIGHEST COURTS AS UNABLE TO KNOCK AT THE DOOR OF AMERICAN LIFE AND BE ENTITLED TO THE SAME RIGHT OF ENTRY AND ENJOYMENT OF PRIVILEGES AS OTHER COMMODITIES The Supreme Court of the United States held that the selling of alcoholic beverages is "a business attended with danger to the community" (Crowley v. Christensen, 136 U. S. 86, 34 L. Ed. 620). The Supreme Court in the above case upheld the right of restrictions being applied on liquor on the ground of "safety, health, peace, good order and morals of the community." In the above case, some one, in asserting certain claims and rights for liquor, stated that it merely harmed those who partook of it. The Supreme Court had this to say about such claims: "that when the liquors are taken in excess the injuries are confined to the party offending. This injury, it is true, first falls upon him in his health, which the habit undermines; in his morals, which it weakens; and in the self debasement which it creates. But as it leads to neglect of business and waste of property and general demoralization, it affects those who are immediately connected with and dependent upon him. By the general concurrence of opinion of every civilized and Christian community, there are few sources of crime and misery to society equal to the dram shop." In the case of Crane v. Campbell (245 U. S. 304, 62 L. Ed. 304) the Supreme Court referred to its beging regarded as settled, concerning— "The well known noxious qualities and extraordinary evils shown by experience commonly to be consequent upon their use," referring to alcoholic liquors. In Samuels v. McCurdy (267 U. S. 188, 69 L. Ed. 568) the Supreme Court upheld the right of Georgia to prohibit the possession of liquor acquired before the law, making it illegal, went into effect without compensating the owner thereof, the Court justifying its decision upon liquors' "possible vicious uses." Decision like this from the Supreme Court continue on through to the present time. These courts do not accord to liquor a status in Interstate Commerce or under the Constitution, similar to that of other commodities as lottery tickets, opium, and other narcotics, and other commodities, which society has universally condemned. Liquor, therefore, is universally recognized as pernicious, as highly mischievous, harmful, and hurtful, injurious to character and moral welfare. THE LARGE UNSATISFIED DEMAND FOR ADVERTISING MEDIA WILL EASILY ABSORB THAT USED FOR ADVERTISING THE DRINKING OF ALCOHOLIC BEVERAGES There is in the record a break-down of the radio advertising as to the amount spent by different classified product groups to show that 1.4 percent of all radio advertising is for beer and wines. Assuming that this same percentage for alcoholic beverages holds true with respect to newspaper and magazine advertising, it would mean that the banning of advertising of such products in interstate commerce media would release only a small percentage of radio time and advertising space, for which there is and has been for many years such a large demand that it has been necessary for both of these media to allocate time on a ration basis. REV. SAM MORRIS' TESTIMONY WAS CONFINED TO RADIO BROADCASTS COUNSELING THE BUYING AND DRINKING OF ALCOHOLIC BEVERAGES Among all the men in America no one understands the effectiveness and psychological technique of radio approach as Rev. Sam Morris, whose present residence is in San Antonio, Tex., but who spends much time all over America and in Washington, the Nation's Capital, where he has been heard in Constitution Hall, in many church and other gatherings, and often as a guest radio speaker in Washington. Rev. Sam Morris is 47 years of age, with college and university degrees, an ex-football star and champion college debater. As to his effectiveness in the field of advancing temperance and non-liquordrinking, we quote from what the Anheuser-Busch Brewery Co., the biggest brewery in the world, wrote to their distributors about him: "Sam Morris is easily the most valuable man to the drys, who has entered into the service of their cause in several generations." To combat the effectiveness of Sam Morris' speeches and broadcasts, the commercial alcoholic beverage interests have been able to effect a situation whereby they are able to enjoy the privileges of buying the choicest radio time over the leading networks and radio stations for their appeals to drink their products, when these same networks and stations refuse to sell any time whatever to Reverend Morris or the church or welfare forces to counsel against the drinking of alcoholic beverages. The story of this shameful treatment by the radio industry, almost as a whole (with a very few exceptions) is graphically set out by Rev. Sam Morris in a booklet specially printed and prepared for this hearing, entitled "Liquor Advertising Over the Radio," which we append hereto. In the fly-leaf of the referred to booklet is a photograph of the Mountain of Mail, consisting of "more than 20.000 telegrams, letters and petitions, received by Sam Morris in 1 week from his radio listeners calling for the passage of Senate bill 265 to Outlaw Liquor Advertising." These responses were from broadcasts originating on the southwestern border of Texas. Had they been in the more populous sections of the Nation there would have literally been hundreds of thousands of such responses, urging the passage of this bill. The contents of Reverend Morris' amazing booklet accompanying this brief was the basis of his moving testimony before this committee. Its contents are gripping from cover to cover, and we urge its full reading by the Senate committee. THE OUTRAGEOUS DISPLAYS OF LIQUOR ADVERTISEMENTS, FILED WITH THE SENATE COMMITTEE SHOULD SOUND THE DOOM OF ALCOHOLIC BEVERAGE ADVERTISEMENTS A deadly array of liquor ads were presented and filed with the committee by two of proponents' witnesses. We respectfully entreat each member of the committee to view these ads and seriously ponder over what is today befalling our boys and girls as the result of the almost inescapable nets, which are relentlessly being thrown out and are dragging many of our youth down to their doom. Never have fishers of men been so alert and persistent in their efforts for big hauls as the commercial beverage alcohol interests, who, with no let-up, pursue and enticingly entreat our boys and girls, even within the inner sanctuaries of their homes. An array of some of these ads was filed before the committee by Mr. Albert D. Betts of South Carolina. Among them was a series of advertisements containing attractive historical scenes advertising Philadelphia Whisky; another series was entitled "Men of Distinction." A new beer series of 3 full-page ads appearing in various magazines was entitled "Home Life in America." Mr. Betts also filed before the committee quite a number of pages removed from single issues of the more popular magazines, which single issues contained many pages of the most attractive colored liquor-drinking advertisements. They appeared in the following magazines: Life, of May 5, 1947, eleven full-page advertisements and five smaller ones. Collier's, May 3, 1947, ten full pages, three smaller ones. Redbook, May 1947, seven full-page liquor advertisements, two smaller ones. Liberty, March 10, 1947, nine full pages and two small ones. Cosmopolitan, April 1947, fourteen full pages and ten small ones. American Magazine, April 1947, fifteen full pages and eight small ones. Mr. Betts stressed the social peril and the threat to our homes and youth by these ads, all of which is beyond power to estimate. He made a strong plea to ban this "social and moral menace." Mrs. D. Leigh Colvin, the National WCTU president, gave her testimony as a typical mother and recent grandmother, representing "The home women of the Nation, the constructive builders of human life and of the citizens of tomorrow's world." Mrs. Colvin held up a batch of liquor ads and said: "Gentlemen, I would like to show you a few of the influences with which a mother has to-day to compete. Look at these advertisements." She held up one of a series of liquor ads entitled "Men of Distinction." She pointed out how these ads are seen by a boy "at the most impressionable period * * adolescence-when he is naturally trying to separate from the parental protection on which he has unconsciously leaned through childhood, and to assert his own independent individuality." She said that real men of distinction "naturally do not owe their distinction to drinking a brand of whisky. But how is unthinking youth in its inexperience to appreciate that?" Again she referred to an ad in a Florida paper urging: "Young married couples to drink beer instead of going on a honeymoon. Imagine a groom kissing a bride with beer on her breath interjected." Mrs. Colvin presented an empty bottle labeled "K-I-D" whisky which was designed to fit into the hip pockets of minors. She again said, in referring to the ads she presented: "Here's some funny roosters-the 'Sunny morning flavor series,' I wonder if they didn't mean the ‘dark brown morning taste.'" Another series which she offered showed a woman serving beer, titled "Home Life in America." "See who is bringing in that first glass of beer that may start the child toward a drunkard's grave-Mother." "And now a collection-associating beer or whisky with every conceivable sport or hobby dear to the heart of a boy or man. "Note the glow of health on the Pabst beer ads. They do not say 'Pabst is good for your health' in words. They say it with pictures-which is even worse. Visual impressions are stronger than words. "And now look at this collection designed to appeal to the young girl. See the dainty table settings-engraved rock crystal, silver, flowers and lace, the sophisticated party-goers, the gracious young hostess, the youthful shopper with her market basket, the smart thing to say. "And here is the beautiful gracious actress and the invitation to dramatize yourself with Budweiser beer. "Here's the appeal to the older woman-household hint pages emphasizing the need of wine, brandy or whisky to complete the meal. Here's a recipe 'to tame a bear-offer him beer. Beer is apt to make bears gruffer, incidentally. "Not even the children are forgotten. "Look at these darling dogs. What tot wouldn't love them? "Here's a cute little bear cub and notice what he is saying. 'Hmm-more smart people making tracks for Calvert!' "Here's a wooden Indian. And a whole collection of funny roosters-'Sunny Morning Flavor!' Does a 'Sunny Morning Flavor' or a 'dark brown taste' really belong with the morning after? "Here are some clever jingles with gnome-like little figures, just designed to catch the eye and ear of childhood. "Hear this: The ride's been dusty, the day is hot, The passengers are a thirsty lot; Is a model of railroad courtesy. As he comes tearing down the track, He blows three smoke rings from his stack, And the tavern keeper, Mr. Hale, Hurries out with the Ballantine Ale! "Here's a birthday candle, and four roses on an airmail envelope for a magic carpet. And here are some cork dolls-'Italian Swiss Colony.' "Oh, no, they haven't forgotten to rob the cradle. "Here are books to appeal to booklovers, 'Liquid Symphony' for music lovers, dances to appeal to youth. And the names 'Teacher's,' 'Old Grand-dad," so reassuring and disarming. Beautiful flowers-mountain laurel, 'Daily fresh,' 'One of the Treasurers of all time' to appeal to the romantic. Of course gin and martinis aren't as fresh as flowers. They have a very different taste and a very different result. Here's 'Old Angus Brand,' 'Gentle as a lamb.' And here's a whisky using Ben Franklin, whose water drinking according to his own relation enabled him to out-distance the beer-drinking Britons at his trade of printing! "Here are the Joe Marsh ads, glorifying tolerance-put out by a traffic that trains young people to boycott or even physically maul other young people who refuse to drink. "It's with all this, in her effort to bring up sound, healthy children who will be safe from becoming alcoholics that a mother has to compete. "Even worse yet is this new series put out by the United States Brewers Foundation because it is seeking to undermine her own resistance and invade her home with her consent-‘Home Life in America,' "See these: 'Family Musicale' by Meade Schaeffer, and 'New Beau' by Douglass Crockwell. See that darling young girl and the fine young man with whom her father is getting acquainted. And see who is bringing in the first glass of beer that may end eventually in an alcoholic's grave-Mother!" MOTHERHOOD APPEAL "Gentlemen, if you have any regard for America, if you really want us mothers to bring up the kind of fine young people who can face the difficulties of our present day and keep America what it has been in the past, forbid the alcoholic beverage traffic to make this unscrupulous use of innocent and misleading things to cloak what is a menace, a danger, in reality associated with disease, divorce, crime, and death, and not with beautiful flowers and innocent animals and home traditions and youth and health." THE INIQUITOUS BROWN BOOK OF THE BREWERS AND THE NATIONAL ASSOCIATION OF BROADCASTERS, ENTITLED "HERE'S HOW," MEANING HERE'S HOW TO TURN AMERICANS INTO SWILLERS OF BEER This vicious Brown Book was filed in the record. It is put out by the brewery interests and the National Association of Broadcasters. It, along with proponents' other exhibits of liquor advertisements, shows to what extremes desperately avaricious and unconscionable money seekers will go to capture and recruit women and young boys and girls to drink. The following is taken from the evil eyed Brown Book as an illustration of this. The masterpiece of Whistler, the great artist, one of the great artists of the nineteenth century (known all over the world), is a picture "Mother"—a stately, venerable mother close to the sunset of her life, seated in a rocker, dressed in black, and her head covered with a dainty and soft white cap, with her hands folded in her lap, holding a white handkerchief, and gazing into a hanging curtain, soon to open and receive her into the Great Beyond. This picture is almost universally recognized as the "symbol of motherhood" to all the peoples of the world. They have revered it now for over two generations. Whistler's picture of Mother is indeed close to the heart and affections of the world. |