Sport, Culture and the Media: The Unruly TrinityThis book is about the conjunction of two of the most powerful cultural forces of our times - sport and media. It examines the ways in which media sport has insinuated itself into contemporary everyday life, and how sport and media have made themselves mutually indispensable as well as, for whole societies of people, unavoidable. ... In linking how media sport is produced with what it produces, this lively introduction to sport and the media helps us to understand the cultural power and influence of the sports image and the sports page. |
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Side 73
Irrespective of whether sport and its values are religious in the strict sense , in broad economic terms ... When contemporary advertising relies so heavily on making very similar items ( such as sugаred drinks , cars with shared ...
Irrespective of whether sport and its values are religious in the strict sense , in broad economic terms ... When contemporary advertising relies so heavily on making very similar items ( such as sugаred drinks , cars with shared ...
Side 92
The uneasy coming together of myths in making media sport helps explain the problems of professional practice and prestige ... inevitably , sports media mythologies – are mythological in a rather unfashionable , unspecialized sense .
The uneasy coming together of myths in making media sport helps explain the problems of professional practice and prestige ... inevitably , sports media mythologies – are mythological in a rather unfashionable , unspecialized sense .
Side 221
Cashmore , E. ( 2000 ) Making Sense of Sport , 3rd edn . London : Routledge . Cashmore , E. ( 2002 ) Beckham . Cambridge : Polity . Chandler , J.M. ( 1988 ) Television and National Sport : The United States and Britain .
Cashmore , E. ( 2000 ) Making Sense of Sport , 3rd edn . London : Routledge . Cashmore , E. ( 2002 ) Beckham . Cambridge : Polity . Chandler , J.M. ( 1988 ) Television and National Sport : The United States and Britain .
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Innhold
IMMERSED IN MEDIA SPORT | 1 |
A SOCIOHISTORICAL APPROACH | 11 |
THE DISCIPLINE OF SPORTS JOURNALISM | 37 |
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