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How The Small Drug Store Loses Profit

An investigation by our traveling salesmen shows why the small drug store LOSES PROFIT our preparations at least.

WE ADVERTISE our entire list of goods very extensively in the great newspapers through the country.

A quarter of a million dollars, spent yearly, creates a demand which the small druggist refu to supply.

A customer asks for "Casca Royal Pills," "Mentho-Laxene," "Cadomene Tablets" or "Balmw Tablets." The druggist replies in different ways: "Never heard of it." "Don't know where to it." "It is some fake;" and perhaps offers something "just as good!"

Consequently, the customer reasons that an advertised article is ALWAYS OBTAINABLE, a seeks the big, wide-awake "Druggist," and that is why the wide-awake druggist gets more busin than he is really entitled to by all the laws of supply and demand. The small druggist COULD s ply the big druggist DOES supply.

Every druggist can afford to carry at least 1-12 dozen of our preparations listed below. TH are salable and no "pushing" is required. Our advertising makes the demand. Get your share the profit by always having at least 1-12 dozen on your shelves. We don't have to urge the retailers they buy in gross quantities.

Think about this, Mr. Druggist, and give your jobber an order for our "Leaders." And do it rig away. If you clip the coupon order you'll get profit from our big advertising This Year.

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DIMAZON TREATMENT IN THE EUROPEAN WAR

Dr. Bandorf treated 700 wounded soldiers and claims to have
greatly shortened the time of healing with the aid of DIMAZON
OINTMENT. Most soldiers had purulent and sometimes even
foul smelling, gangrenous wounds.

Many other clinicians and thousands of practitioners have reported most
favorably on Dimazon in the treatment of

All Skin Diseases, Eczema, Ulcers, Herpes, Intertrigo, Burns, etc., etc

One doctor writes: "The day Dimazon Ointment was received, I was per-
sonally suffering from a severe Sunburn and, the Dimazon Ointment being
handy, I applied it with such remarkable results that I wish to give the
Ointment a further trial."

Dimazon is put up in the following forms:

DIMAZON OINTMENT $4.00 PER DOZ. 1 OZ. TUBES.

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Accepted by the Council on Pharmacy and Chemistry of the American Medical Ass'n

Heilkraft Medical Company

Boston, Mass

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Has been recognized by the Physician and Drug-
gist for nearly a quarter of a century as the one
best Mineral Water to recommend to give per-
manent relief to customers suffering from Bright's
Disease, Dropsy, Constipation, Dyspepsia, Gall
Stones and allied Liver and Kidney troubles.
It pays better profit with less number of sales to
make that profit than any similar remedy.
You are authorized to refund the $1.00 if cus-
tomer received no benefit. Could we make it
stronger? It makes the cures. It has the talk-
ing points.

$1.00 Size (32 ounce) $8.00 per doz.
.25 Size (small) $2.00 per doz.

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In attendance were Professor H. M. Gordin of Northwestern; Professors W. B. Day, C. M. Snow, A. H. Clark, and E. N. Gathercoal of Illinois; Mr. W. H. Rudder, President of the Indiana Pharmaceutical Association; Mr. H. C. Christensen, Secretary of the National Association of Boards of Pharmacy; Mr. Thomas D. Gregg, a member of the Illinois Board of Pharmacy; Mr. A. D. Thorburn, Mr. August Kassulke, and Mr. Wilson of Indianapolis; Mr. F. W. Nitardy and Mr. Charles Ford of Denver, Colo.; Mr. J. F. Kobylanski of Cleveland, and Mr. Wm. Gray, Mr. S. K. Sass and Mr. Fred Huntche of Chicago.

The affair was a most enjoyable one and it is expected that the precedent thus established will result in a much larger reunion next year in Chicago.

The Highland Park College of Pharmacy and Chemistry, Des Moines, opened on Sept. 11, with a slightly decreased freshmen enrollment. Many second and third year students are in the Army or Navy service. Indications are that the number entering in January will be as large as in former years.

Opening of the new Alumni Library and Club Room has been delayed by a railway's failure to deliver fixtures on time.

Scarcity of Pharmacists.-The opportunities for the graduate in pharmacy were never so great as at the present time, when capable men are in demand all over the country.

The war has thinned the ranks to such an extent that men are at a premium and the salaries are higher, than ever before in the history of pharmacy.

It is also a noticeable fact that more women are contemplating the study of pharmacy this year than at any previous time and no doubt many will fill in the gap made by the men that have gone to the front.

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a

scarcity 01 equipped drug Consequently

before has ther such a deman properly trained Therefore, ther never been a propitious tim

young men an men to enter study of pha

with the assurance of obtaining satisfactory e ment upon the completion of their studies.

At the present day, a college education, with] scientific and practical training in pharmacy, a collateral branches, is an absolute necessity. I not possibly be obtained anywhere else.

The St. Louis College of Pharmacy stands s to none in offering students of pharmacy all the ities and advantages of the thorough scientific, tical and commercial training requisite to the macist of today.

The St. Louis College of Pharmacy is well in its second half century of useful existence, all of which it has kept abreast of the times proof of which it has extended its course in Co cial Pharmacy to sixty hours. This course the graduate with knowledge to solve the comm problems of his calling.

Furthermore, the St. Louis College of Pharm offering a series of lectures on Bacteriology familiarizes the student with the preparation, properties and dispensing of serums and other ical products so extensively handled by pharm today.

Its faculty is composed of men eminent in the fession; men who take a real personal interest progress and welfare of their students.

If you have an apprentice or acquaintance wh templates a career in pharmacy, do him the fa sending his name and address to the St. Loui lege of Pharmacy, when further information w forwarded.

In the event of any student entering the Ar Navy after the payment of fees, the College w fund a proportionate amount of his fees.-[Pu Committee, St. Louis College of Pharmacy.

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