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terest, 1900 years ago, would equal $563,404,100,000,000,000,-
000,000,000,000 today. Importance of determining individual
investment requirements. Needful and needless marketability in
securities. Theory and practice of diversification; according to
type of security, geography, maturity, and so forth. Tentative,
illustrative figures showing ratios in diversification of individual
investment account. Diversification as to yield and tax features
illogical. Impossible to form general investment program for all
people; each individual has different investment requirements.
Analyzing investment needs.

XVIII

GOVERNMENT REGULATION OF SECURITIES

By WILLIAM L. Ross

President, Wm. L. Ross & Company, Inc.

Beginnings of "blue sky" laws. Wide variations among state acts.
This legislation in its experimental stage. Important principles
of different forms of acts. Exemption of various securities from
regulation. Regulation by registration of dealers. Regulation by
qualifying the security. Fraud acts effective. Law not a cure for
ignorance and avariciousness. Better Business Bureaus and other
business organizations combating fraud. Work of Advertisers
and Investors Protective Bureau, Inc., of Chicago.

XIX

349

INVESTMENT TRUSTS

By ROBERT STEVENSON, JR.

President, Stevenson, Perry, Stacy & Company

Definition of investment trust. Foreign financing as cause of
American interest in investment trusts. British investment trusts,
organization, purpose, and methods of operation. Capitalization
of British investment trusts. Three requisites in success of
British investment trusts. Diversification and reserves in trusts.
United States situation not fully analogous to that of England
and Scotland. Trust does not eliminate small investor's inability
to discriminate between reputable dealers and the questionable.
American investment trust developments.

INDEX

362

379

FUNDAMENTALS OF INVESTMENT

I

THE HISTORY AND ORIGIN OF INVESTMENT

By EUGENE M. STEVENS

Vice-President, Illinois Merchants Trust Company, Chicago

Definition of the term "investment" in its financial sense. Investment distinguished from speculation and gambling. The early history of investment. Credit and economic development. Business organizations. Partnerships. Rise of the corporate form of business. Changes in forms of ownership. Characteristics of an investment. Pure interest and payment for risk. Fixed capital investment. Rise of investment banking business.

THE term "investment" has several other meanings than the one which will be considered in this book. The derivation of the word makes its literal meaning "to clothe in or to clothe with," and this is its literal application when one is invested with the robes of authority. There is a significance in this derivation, however, which is peculiarly applicable to the subject we have in mind, as the suitable investment of capital clothes it with authority and with power to work for and bring gain to its owner.

Money could be locked up in a safe deposit box and, in a practical way, be absolutely safe from risk or loss. But that would not be investing. The basis of investment of capital, at least in its modern sense, is interest. Interest is simply the rent or hire for the use of money. It is the measure of the earning capacity of capital employed. Every dollar has a certain earning power. As we put it to uses in which it exercises that earning power with safety and regularity of return we are investing. But if we lock it up in a safe deposit box, a part of it-its earning power-is lost and will remain lost as long as the dollar is left in idle safety. Interest, or the hire or rental for money, in its present use is comparatively modern. Likewise, the term "interest" is

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