Attitude Strength: Antecedents and Consequences

Forside
Richard E. Petty, Jon A. Krosnick
Psychology Press, 14. jan. 2014 - 536 sider
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area.

The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.
 

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Innhold

An Overview
1
2 Attitude Extremity
25
3 Repetition and Evaluative Extremity
43
4 The Impact of Thought on Attitude Extremity and AttitudeBehavior Consistency
73
Creating Attitudes That Are Persistent Resistant and Predictive of Behavior
93
6 Attitude Strength and Vested Interest
131
7 The Causes and Consequences of Attitude Importance
159
8 The Causes and Consequences of Personal Involvement
191
The Effects of Amount and Accuracy of Information
315
Implications for Understanding Attitude Strength
337
14 Lets Not Be Indifferent About Attitudinal Ambivalence
361
15 Structural Consistency and Attitude Strength
387
16 Attitude Strength Attitude Structure and Resistance to Change
413
17 Attitude Strength Attitude Stability and the Effects of Analyzing Reasons
433
Current Practice and Future Directions
455
Author Index
489

9 Attitude Certainty
215
Determinants Consequences and Correlates of Attitude Accessibility
247
An InformationProcessing Analysis
283

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