Attitude Strength: Antecedents and Consequences
Social psychologists have long recognized the possibility that attitudes might differ from one another in terms of their strength, but only recently had the profound implications of this view been explored. Yet because investigators in the area were pursuing interesting but independent programs of research exploring different aspects of strength, there was little articulation of assumptions underlying the work, and little effort to establish a common research agenda. The goals of this book are to highlight these assumptions, to review the discoveries this work has produced, and to suggest directions for future work in the area.
The chapter authors include individuals who have made significant contributions to the published literature and represent a diversity of perspectives on the topic. In addition to providing an overview of the broad area of attitude strength, particular chapters deal in depth with specific features of attitudes related to strength and integrate the diverse bodies of relevant theory and empirical evidence. The book will be of interest to graduate students initiating work on attitudes as well as to longstanding scholars in the field. Because of the many potential directions for application of work on attitude strength to amelioration of social problems, the book will be valuable to scholars in various applied disciplines such as political science, marketing, sociology, public opinion, and others studying attitudinal phenomena.
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2 Attitude Extremity
3 Repetition and Evaluative Extremity
4 The Impact of Thought on Attitude Extremity and AttitudeBehavior Consistency
Creating Attitudes That Are Persistent Resistant and Predictive of Behavior
6 Attitude Strength and Vested Interest
7 The Causes and Consequences of Attitude Importance
8 The Causes and Consequences of Personal Involvement
The Effects of Amount and Accuracy of Information
Implications for Understanding Attitude Strength
14 Lets Not Be Indifferent About Attitudinal Ambivalence
15 Structural Consistency and Attitude Strength
16 Attitude Strength Attitude Structure and Resistance to Change
17 Attitude Strength Attitude Stability and the Effects of Analyzing Reasons
Current Practice and Future Directions
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Abelson accessible attitudes ambivalence assessed associated attitude accessibility attitude certainty attitude change attitude extremity attitude importance attitude object attitude polarization attitude stability attitude strength attitude-behavior consistency attitudinal attributes behavior beliefs biased Boninger Borgida capital punishment Chaiken classical conditioning component conceptual construct correlation Crano dimensions Eagly effects ego-involvement elaboration Elaboration Likelihood Model euthanasia evaluation evaluative-cognitive consistency example experience Experimental Social Psychology exposure extent Fazio greater group polarization Haugtvedt heuristic impact important attitudes increase individual influence ingroup issue Journal of Experimental Journal of Personality Judd knowledge Krosnick latency manipulation memory moderate motivation need for cognition negative ofPersonality Ohio State University one’s people’s persistence personal involvement personal relevance Personality and Social persuasive message Petty & Cacioppo political positive predicted processing response scale self-interest Sherif social judgment theory strength-related strong attitudes structure studies suggest Tesser theory thinking thought values variables vested interest Zanna