Sidebilder
PDF
ePub

and the Law

Everyday Trade Conditions Affected by

the Anti-Trust Laws

Ву

Gilbert Holland Montague

G. P. Putnam's Sons
New York and London
Obe knickerbocker Press

ILOMER

COPYRIGHT, 1917

BY

GILBERT HOLLAND MONTAGUE

Tbc knickerbocker Press, Rew York

PREFACE

This book deals wholly with practical questions. Professionally I have often threshed them out, in court with judges and against opposing counsel, in conferences with United States Attorneys and with the Federal Trade Commission, and in coasultations with bewildered business men of various stations and degrees. 'No one realizes better than I what far-reaching consequences to economics, to sociology, to ethics, and to government these questions are bound to have. But this is not the book, nor have I now the leisure, to explore into these theoretical fields. To me these questions present themselves daily as spelling either success or failure for great merchandising organizations, for nation-wide sales campaigns, for carefully conceived and elaborately executed marketing plans, and for the network of hundreds of thousands of distributing channels that create national distribution among millions of consumers for scores of competing producers and manu

461776

« ForrigeFortsett »