The ad is good. It is the second best submitted for this issue. It could have been condensed somewhat and have been made to read a little more smoothly, but these are not very serious needs. It has good material in it, and equally good ads can be depended on to produce results.

The ad is like Nye's hired girl, homely but serviceable. Its appearance can be improved by using a single headline in heavier type, by crowding the space less and by not setting the type so close to the column rules.

The Window Display Helped. Editor Advertising Ideas:

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I wish to submit enclosed sage ad in the prize competition. We assisted it by a window display. In previous years we have built pyramid of the leaf some four or five feet high, but this year we arranged the display by filling a bushel basket with the leaf dropping over the edge and placing this at one side of the window. On the other side we opened up six or seven flour sacks filled with the sage. These were piled up on top of each other. The display showed that we had the stock, and with the ad it sold sage.

Your methods and ideas in drug advertising never seem to wane, making your department in the AMERICAN DRUGGIST most valuable to the man who wants to better his condition. Hornellsville, N. Y.

H. G. PIERSON.

While the newspaper ad was quite good, it is probable that a large share of the results were due to the effective window display. It is certain that one helped the other. A timely ad of this sort, backed up by a striking window display of the goods advertised, is a combination that can be depended on to interest people.

Own Your Own Type.

Editor Advertising Ideas:

I am still reading your department with much benefit each issue. I enclose some ads for competition and criticism. Under separate cover I send copy of our newspaper. What do you think of the position? FRANK T. BABBITT. Corry, Pa.

The ads sent can all be pronounced good, and are among the best received. The location in the paper is excellent; the ads could hardly be overlooked. I do not know as it is worth while to find fault with the appearance of ads that are so well located that they must be seen, but if the space was mine I would consider the matter of putting in a few fonts of type for my personal use. The type and borders now used are not suitable for good setting, and the increased attractiveness and conspicuousness to be gained by employing new faces would doubtless be worth all it cost.

Go Straight Ahead.

Editor Advertising Ideas:

I enclose samples of my ads. Any suggestions you can make will be thankfully received and acted upon. The pink circular is enclosed in every package that leaves the store. Milton, Vt. E. A. FROST.

The advertising sent is good. It ought to bring business, and if it has not I am sure it will if you keep it up. There is very little advertising done in small country towns that equals this. I have nothing to suggest except that you continue to make your ads as specific as these and as full of information. If the

little paper you are using does not reach all the people, use circulars also and cover your field thoroughly.

An Offending Word.

Wm. M. Linnett, East Orange, N. J., asks for an opinion as to the merits of his circular on Tonsillitis Tablets. Tonsillitis is wrongly spelled in the headline, which is unfortunate, as it mars the otherwise excellent circular. It is difficult to say whether the piece of advertising could be improved without having further knowledge of the remedy. I am inclined to believe that there are other facts that

might have been given to advantage. The matter is well written and the printing is good. The circular will help the sale of the preparation.

Sengstacken & Hastings, Stony Point, N. Y., submit a blotter advertising headache powders. The blotter is devoted to a list of ailments that can be relieved by the remedy, and should answer its purpose. The setting is neat.

Concentrate the Fire.

W. A. Livingston, Johnston, Pa., sends three ads for the competition. These ads are all fairly good in construction and are neatly set, but are most too general, and cover too much ground in limited space to be very effective. They are good ads of their kind, but there are better kinds. They partake more of the nature of announcements than of an earnest effort to sell somebody something. It is a waste of energy to try to sell everybody everything all at once, though the tendency to attempt this is often hard to

overcome.

An Ad that Sold Goods. Editor Advertising Ideas:

Enclosed find an ad now running in our weekly paper, which please enter in your prize competition. It calls attention to the seasonable goods, and though it appeared but one day ago we have already had inquiries and sales from it. We have supplemented the ad by a display of barrels, cans, bottles, etc., in the store and on the sidewalk, marked with appropriate signs. For the benefit derived from a study of your journal we express thankful appreciation.

Henderson, Tex. J. L. CAMERON, per R.

The ad directed attention to the use of disulphide of carbon for destroying ants and other field pests that were giving the farmers of that locality trouble. It was a sensible, straightforward ad that gave valuable information, and it is easy to see why it brought results.

The ad would have caught the eye better if there had not been so much display. It is practically all display, but the headline "Kill ants' is enough bolder than the rest to stand out pretty well. If all the matter below this headline had been set in large, readable type, all of one size, surrounded by about half an inch of white space, the effect would have been better. If this advertiser is the first to introduce this product in his locality it will pay him to push it hard, week after week, as long as the season lasts. By so doing he will clinch next season's busi

ness.

Edgar C. McKallor, Waterford, N. Y., sends a copy of his Saratoga Co. Almanac for '99. It is in every way similar

to the issues of previous years which have been reviewed in this department. Mr. McKallor gets out one of the neatest almanacs published, and it carries so much foreign advertising that the expense of its publication is probably entirely covered by this means.

A Wonderful Window Display.

Perhaps the cleverest window display ever made by a New York druggist to illustrate that the establishment over which he presides makes a specialty of filling physicians' prescriptions, compounding them honestly, correctly and systematically, is the which has tracted the attention of big crowds for several weeks to the Henry C. Miner pharmacy, at 203 Bowery, this city.

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Although the actual work of fitting up the window artistically took but six hours, the planning, mapping out of the design, and ordering the necessary articles was a labor at which Manager George W. Hackenberger busied himself for over a

week.

But the results fully justify all his efforts, the display being artistic, novel and instructive as well. The window chosen has a depth of fully four feet, while it is eight or ten feet wide. It is laid in white and arranged in steps.

The background is an array of almost 100 old prescription books, open and closed. Some of these date back as far as 1825, for it must be remembered that the pharmacy is one of the oldest in the city. Explanatory of the first step is the following sign:

These Prescriptions Books Record.
797,424 PRESCRIPTIONS.

We point with pride to the fact that in the compounding of all these prescriptions there is recorded against us

NOT A SINGLE MISTAKE. With this record, we feel justified in the claim that we are competent to correctly compound your prescriptions.

On the next step, on which are displayed scores of bottles and specimen jars of all manner of drugs, pills, pellets, powders, salves, etc., is the following sign:

The drugs, medicines, chemicals and rare alkaloids displayed in this window are intended to illustrate the quality of medicine used in our store and prescription department.

Then follows a row of bottles filled according to prescriptions, ranged in pyramid form, and these signs in close proximity thereto:

QUALITY OUR FIRST
CONSIDERATION.

We Believe Substitution a Crime, and Guard Against It As We Do Any Other Criminal Act.

At one side of the window is a brightly polished Torsion balance scale. A large sign is near it bearing the matter shown on following page.

The rest of the window is filled up with the tools used in compounding prescriptions of all kinds, and samples of almost every possible kind of drugs used, mainly standard prescriptions of Squibb,

Parke, Davis & Co., Merck, etc. There are mortars and pestles of all sizes, spatulas of all kinds, shapes and sizes, glass graduates of various kinds, Bunson burn

It will accurately weigh the smallest hair on your head. The most sensitive prescription scale manufactured. Used exclusively in our prescription department. Where human lives are dependent on a balance, as when a prescription clerk is weighing poison, the main features to be considered are

SENSITIVENESS AND RELIABILITY.

ers, evaporating dishes, pill tiles and ointment slabs. Drugs are shown in their crude state, and the display of powders, tablets, pills, capsules, suppositories, ointments, salves, and liquid preparations it would be hard to equal for variety in the same space.

Considerable taste has been shown in the arrangement of the bottles, specimen jars and compounding implements, and the display is fully entitled to all the attention and praise it is receiving.

The following circular issued by the firm is a fitting supplement to the window show:

PHYSICIANS' PRESCRIPTIONS.

In these days of substitution and misrepresentation we deem it proper to again call the attention of our patrons to the fact that we have always recognized that the dispensing of physicians' prescriptions forms by far the most im portant part of our business. We feel a personal concern in the manner every prescription entrusted to us is compounded, because we realize that in order to get the expected result from the medicine prescribed, it must be honestly and sysbelieve tematically compounded. We that in

writing the prescription the doctor has determined and prescribed precisely the kind of drugs needed to effect a cure, and that it would be a crime for us to deviate a hair's breadth either in quality or quantity, and that we must avoid the dispensing of inferior drugs just as we would avoid any other criminal act. We believe that if medicine is to cure disease the best is not too good. The drugs and chemicals used in our prescription department are of the finest quality procurable, and always submitted to the most rigid tests for purity and quality. The men in charge of this department are pharmacists of the highest character and experience and every taken to guard against human precaution is errors in compounding. Our system of checking every ingredient which enters into a prescrip tion has been acknowledged as near perfect as can be made.

Every convenience in the way of the most modern and improved appliances for the purpose of careful dispensing are always at hand, and as proof of our ability to compound carefully your prescription, we point with pride to our reputa tion of ninety-five years, and to the fact that in compounding the many thousands of prescriptions on our files there is not the record of a single error.

The HENRY C. MINER PHARMACY,

Geo. W. Hackenberger, Manager. 203 Bowery, Next Door to People's Theatre.

Beats Anything He Ever Used.

H. T. Smith, of Islip, N. Y., writes to the Lawrence-Williams Co., Cleveland, O., that "Gombault's Caustic Balsam beats anything I ever used." Send the firm a postal card and get a supply of pictures for free distribution.

Thermohydrotherapy.

A colored woman went to the pastor of her church the other day to complain of the conduct of her husband, who, she said, was a low down, worthless, trifling nigger. After listening to a long recital of the delinquencies of her neglectful spouse and her efforts to correct them, the minister said:

"Have you ever tried heaping coals of fire upon his head?"

"No." was the reply; "but I done tried hot water."--Chicago Record.

THE DRUG STORE SITTER.

BY M. QUAD.

I have never been really envious of Astor, Gould, Vanderbilt or Rockefeller and their millions, but there is one man whose position in life I have always coveted-the drug store sitter. I have known a score of such in my time, and their good fortune has always made me sulky and disagreeable towards the world at large. I can't say that if I had been given a chance I would have made a grand success of the profession, but I should have tried my level best and died game. I'm not too old yet, but I despair of an opening. There are too many others looking for such easy jobs.

The drug store sitter is always a man of middle age. Sometimes he has two or three houses to rent or is trying to live on the interest of his money, and sometimes he doesn't even own the house he lives in and his wife earns the family keep at the wash-tub. Nobody ever inquires about these things, however. When his position as a sitter is established he is above financial criticism. He may have been familiarly known as Ben or Joe for a dozen years previously, but after he has put in his first month around the store all familiarity is dropped and he is "Mister." I think all druggists are opposed to sitters on principle, but they are made to realize that they are a necessary evil. They bear and forbear in hopes the "attachments" will get blown up, fall down the well or die in their beds, and yet when one is thus rid of another takes his place, and so it will probably go on to the end.

The drug store sitter makes himself at home from 'the first hour. That's what he's there for. He's always sure of a good fire in winter and a reasonably cool place in summer. It's a place where he can find others and be found himself, and there is no office rent to pay. The druggist not only takes a daily paper for the benefit of the sitter, but more or less news is always picked up. Then, too, a druggist is always receiving almanacs and circulars worthy of the closest perusal, and if there be a dearth of reading matter the first woman who comes in after paregoric is only too glad to give the gossip of the neighborhood. In about two weeks after his first call the sitter begins to call the druggist "Doc," and to feel at home behind the counter and be ready with advice, and from thence on he is as much of a fixture as the sponge basket or the soda fountain. It is about a month before the general public reaps any benefit. Then the sitter tears himself away from the drug store long enough to show up at the grocery and

impress the men sitting around on the cracker and sugar barrels. They are ready to be impressed. A certain reverence is always felt for a drug store, and some of this must descend to the sitter. He knows his gait. He looks wise and waits to be asked about business. There is pride in his tones as he replies that business is booming, and he lies like a trooper about the daily cash receipts in order to add to his own dignity. He feels the respect in every mind, but the climax comes when somebody asks him if he can't mention a remedy for indigestion, kidney complaint or insomnia. That's what he's been waiting for, and he assumes all the dignity and gravity of a doctor as he glibly refers to calomel, orthoform, citral, lanoline, hyoscine, salol and a dozen other things he has jotted down and committed to memory for the purpose of getting off at the right time. If given proper encouragement he'll ring in from ten to fifteen medical terms and half a dozen Latin words, and when he takes his departure someone is sure to throw up his hands and exclaim: "Gosh all hemlock, but who'd a-thunk it!"

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In another month the sitter has a recognized standing in his neighborhood as a medical man. He is not a regular doctor, of course, but it is argued that he couldn't sit around a drug store for two months without picking up lots of pointers. He is consulted regarding felons, warts, wens, obstinate cold sores. dandruff, heels, headaches, sore throats and coughs, and it is declared awfully good of him when he volunteers to run in and see a baby with the colic or a boy who has been swallowing peach-stones. He is given dozens of opportunities every week to talk about nux vomica, hypophosphites, alkaloids. salicylates and chlorides, and it's all the same to his hearers whether he gets them right or wrong end to. He may have been considered a scrub sort of man before becoming a sitter, but after a time public opinion undergoes a change and men take pains to brag of his smartness and boast that they always knew he had it in him.

I have always wished I could get a druggist out into the woods and secure his candid opinion as to his sitter, but have never been able to accomplish the feat. No matter what they think, however, he has become an adjunct, and it would be dangerous to try to upset things. His position is well defined, because he started in to define it himself. It is his duty to occupy the only chair; to keep possession of the only newspaper; to welcome all callers in advance of the druggist and ask what is

wanted. If he is the right sort of brand he makes all customers feel glad that they didn't go to the carpenter shop for their prescriptions or to the blacksmith for their patent medicines. He is cheerfully willing to advise, and his personal experiences with pitch-plasters, hot-water bags and consumption cures are both interesting and valuable to a man who wants to live out his allotted years. For the first few weeks the sitter is rather in awe of the doctors who drop in, but contact soon puts him on a familiar footing. He has no diploma and can't practice, but having got onto the contents of most of the bottles on the shelves he is imbued with a fraternal feeling and can be made a friend for life if called "Doc." Three months after his initiation he is ready to greet any physician entering the store with:

"Hello! Doc-good morning to you! Got any interesting cases on hand?" "Nothing more exciting than a case of measles."

"Measles, eh? Well, you know your business and I'm not a man to be poking my nose in, but if I was a doctor I'd want to be dead sure whether it was measles or smallpox. You are up on first symptoms, of course? It would be awkward to have it turn out smallpox. If you think I can be of any assistance just let me know."

The doctors usually treat the sitter with something like contempt, but he gets his revenge on the druggist. In four months he thinks he owns the store; in two more he thinks he owns the druggist as well. Then he begins to suggest and advise and be aggressive, and it is a hard job for a customer to tell who is the actual head. Only once in my life did I ever know of a druggist to rebel against his sitter. The sitter had worn out his chair and accidentally broken his cuspidor, and he wanted them replaced. He also wanted a curtain hung at a certain window and the show-cases wrastled around. To my great amazement, and probably to his own as well, the druggist replied that if the sitter didn't like things he'd better move out on the sidewalk. There was five minutes of red-hot conversation and then the man of drugs went down into his boots and acknowledged his error. He wasn't forgiven at once. It was two or three minutes before the sitter extended the hand of reconciliation and said:

"All right, Jim-we'll let it go this time, but don't never let me hear such an outbreak again. I'm not here for my own benefit, but for yours. If I drop this store nine-tenths of the custom drops you, and don't you get the idea that I'm chained to the floor and can't get away!"

"The bill you sent me."-Puck. Tommy-Can we play at keeping a drugstore in here, mamma? Mamma (who has a headache)-Yes; but you must be very quiet. Tommy-All right; we'll pretend we don't advertise.

A physician found one of his patients sitting in the bath and swallowing a dose of medicine. "What are you doing there instead of being in bed?" inquired the astonished practitioner, and the patient quickly responded: "Well, you told me to take the medicine in water, and that's what I'm doing."

THE CHICAGO OUTLOOK.

RELATION OF PROPRIETOR, JOBBER AND RETAILER.

Kettering Bill Condemned.

Chicago, March 4.-By far the most important of the events of the last fortnight in this city is the rapid increase in the membership of the Chicago Retail Druggists' Association. Retailers who had not taken the time to look into the benefits of the organization and others who had been skeptical of its effectiveness, rallied to its support in a way that was not only decidedly encouraging to the earlier members, but was also indicative of important developments in the future. The gains in the membership in the last fortnight are sufficient to make the local association one that can practically speak for the whole trade, as it is most thoroughly representative and is numerically large enough to make the trade a practical unit. With the gains thus made it is only a question of a short time before every live man in the business will be fighting shoulder to shoulder with his fellows on every question that concerns them all. In a single ward, the Fourth, there was a gain of eleven members within the last week, despite the fact that this ward was already represented by some of the best men in the local organziation. Other wards have done equally well, but the full returns are not yet made up and the magnificent showing that is to come will probably not be made known officially before the next meeting of the Association, when the figures will be fully compiled.

Proprietor, Retailer and Jobber.

all of the other retailers in Chicago. Events have proven the fallacy of this. Not only does the department store man use the well-advertised patent as a bait to lure trade into his store by cutting its price, but he also resorts to every subterfuge to keep from selling this patent when the buyer arrives. This feature, bad as it is from the standpoint of the manufacturer, is not its worst one. The retailer, though forced to carry the standard patents, is forced also to resort to the same subterfuges as the department store because the latter had cut the prices to a point where he cannot sell them and live. In four cases out of five, where the customer either of the retail dealer or the department store, calls for any known and standard proprietary remedy, it is no difficulty at all to sell him something similar. This has been done to such an extent by scattered druggists throughout this city in the last year as to make it a matter not to be disputed. If the proprietary goods man had withdrawn his supplies from the cutters the retailer would not have thought of attempting to argue the customer into buying something he had not called for and the proprietary manufacturer would have received the full benefit of the extensive advertising which he is constantly paying for. The retailers are now organized to effect, through a campaign of education, precisely the conditions that will prevent the demoralization that is now so prevalent. Good faith between the manufacturer, wholesaler and retailer will, it is claimed, bring about the harmonious relations necessary to combat the demoralizing influences.

Retailers Against the Kettering Bill. Meanwhile the retailers assert without reservation that they are against the Kettering bill from start to finish, and will fight it to a standstill. Those most conservative in their utterances say that it saddles the trade with legislation that is not at all necessary and is certainly objectionable in many of its features. As to its bearing on the manufacturers of patents, it is conceded that it imposes burdens that are too onerous to be advocated by fair-minded people.

some

of the most thoughtful of the trade, are in the most danger from a continuation of the present conditions. In no other known business can the imitator reap the benefits of the advertising paid for by those whom he is robbing to such an extent as in patent medicines. No one is now more thoroughly cognizant of this fact than the proprietary goods men, though they could not have been made to believe it a year ago. Then it was common for them to say that they would rather have the trade of one good department store downtown than that of

A CHICAGO “JUNIUS.”

Inside.

The subjoined letter has been widely distributed among the retail druggists of Chicago during the past week. The author conceals his identity under the nom de plume "Junius" and everybody is kept guessing as to the real author:

It is claimed that Chicago is a storm centre, and for the last few weeks it has looked like it. While all the journals were still full of singing the song of better relations between manufac turer, jobber and retailer, the retailer joining hands with the manufacturer to make the jobber the only distributor of proprietary medicines, down came the Chicago cyclone-the declara

tion of war by the jobber to the retailer. The price on small quantities of proprietaries was raised, the cash discount to preferred customers was cut, and legitimate returns were made subject to a routine of red tape.

Now comes a second cyclone: the retailers say to themselves, if that's the way you are going to treat us, Mr. Jobber, we will club together, start a concern similar to the New York Consumers' Drug Co., and buy the patents and proprietaries as cheap as you do, and we will not trouble you any longer. As a result a clever gentleman is soliciting names for this concern. If 125 will subscribe $75 apiece the new concern will be ready for organization. About 100 have subscribed so far. This aforementioned gentleman comes highly recommended by the manager of the New York Consumers' Supply Company, who has been running just such a concern for five years, apparently with success. I am credibly informed that the old Chicago Pharmacal Co. has been operating on similar lines with marked success.

As though this were not enough of the storm centre, out of a sunny sky comes the Kettering bill, ostensibly for the purpose of preventing the sale of poisonous patent medicines. The alleged author of this bill, Mr. Kettering, has never heretofore taken any interest in poisonous or non-poisonous pharmacy, and keeps everybody guessing who the real author may be. No patent medicines can be sold, according to the Kettering bill, unless approved of by the Board of Pharmacy. This clause gave explosion to another storm centre. You will remember that Governor Tanner and the Board are having a little rumpus. The heat of this rumpus had about quieted down when this cloud broke loose, and if reports are true, about sixty-five pharmacists from Chicago_have made application for appointment on the Board as member or any other office. Why? It will be no wonder if you peruse the Kettering bill! Every patent medicine comes in for a permit and renewal-$25 and $5, and the fees and fines go to the Board and College of Pharmacyhalf-and-half, you know! In that way the Chicago member could open luxurious headquarters for the prevention of poisonous medicines, set up a second Anthony Comstock record and bleed the blasted bondholders of patent medicine barons to please and satisfy the most fastidious anarchist-for anarchism is no good if not for bleeding the plutocrats! All that would be necessary would be an "entente cordiale" between the Chicago Board member and the college analytical artist, and any kind of an Ohio morphine could be found in any old cod liver oil! And yet, the Chicago Retail Druggists' Association blasted the hopes of all enthusiastic reformers by sitting down severely on this ingenious piece of reform legislation. Strangest of all was the position taken by the dear old enemies of the Board. A month or so ago "protective circulars" flooded the city, whose purpose was to cut the wings of the Board. The Kettering bill was defended by the leader of the protectors-this bill which would clothe the Board with a power that would have filled Cromwell with envy!

JUNIUS.

Homeopathic Drug Combine.

St. Louis, March 6.-The Luyties Homeopathic Pharmacy Company, of this city, has increased its capital stock from $16,000 to $600,000. It is reported that the company has plans which it hopes to pursue to a successful issue and eventually effect a combination of all the principal homeopathic pharmacies in the country, and force the others out of business. Their plan is to have branch supply houses all over the country and to sell stock to the homeopathic physicians throughout the land. They will buy up a large number of the homeopathic companies in various parts of the country, and have a large force of salesmen to push their goods and sell their stock.

N. A. R. D. NOTES.

The following resolutions, which are self-explanatory, have been adopted:

For the guidance of the secretary and the treasurer of the organization, by the Executive Committee of the National Association of Retail Druggists, be it

Resolved, That the fiscal year shall begin on the first day of January and end on the 31st day of December of each calendar year.

Resolved, That the secretary is authorized to make known the purport of this resolution to the several associations composing the national body, stating that the present fiscal year will

end December 31, 1899, and directing these associations to govern themselves accordingly.

Resolved, That the secretary is directed to levy an assessment of twenty-five cents upon each member of the several State and local associations composing the national body, and to notify the secretaries of the said associations of this action on his part, as soon after the passage of these resolutions as practicable.

The secretary has received the following: "Pittsfield, Mass., Feb. 24, 1899. Thos. V. Wooten, secretary, Chicago.-I have been instructed by the Berkshire County Retail Druggists' Association to communicate to you that this Association is desirous of joining the National Association of Retail Druggists. You will kindly send me instructions how to proceed in the matter. Awaiting your kind reply, I am, very respectfully yours, Carl Hydren, secretary.'

The druggists of Tampa, Fla., are manifesting great interest in the work of the National Association, and the national secretary hopes to be able to record at an early date the information of an enthusiastic, energetic, local body, in that city, formed in order to co-operate with the national organization.

The secretary of the Philadelphia Association of Retail Druggists has issued, on behalf of the organization, a neat prospectus which has been sent to every retailer in Philadelphia. The plea for organization is a very strong one, and concludes with the following: "The hearty cooperation is asked of all druggists that our Association may be a success; that we may become a power in the National Association, and an honor to the profession to which we belong."

One of the latest additions to the N. A. R. D. is the Thumb Pharmaceutical Association of Michigan. In the territory covered by this organization there are 100 registered pharmacists and 75 drug stores. The number of stores represented by the membership of the Association is already about half the total number, and Mr. Samuel Kidder, who has undertaken the work of organizing these druggists, is very hopeful of uniting them into a compact organization for mutual benefit, in order to co-operate with the National Association. Mr. J. H. Vandecar, of North Branch, is the president, and O. G. Milliken, of Silverwood, is secretary of the Thumb Association. The dues of the membership have been sent to the national treasurer.

Treasurer Lowe has received from Mr. Louis Emanuel, treasurer of the Western Pennsylvania Druggists' Association, $50, payment, in part, of the membership dues of that organization. The remittance was made on Lincoln's birthday, and Mr. Emanuel took occasion to say that the money was sent in the interests of freeing the retail drug trade from the bondage in which it finds itself, a slavery not wholly unlike that for which the martyr president sacrificed himself. This sentiment will be re-echoed throughout the entire country, but it is a gratifying sign that the hopelessness that has uniformly depressed the minds of the retail druggists of the country is giving way to a feeling of confidence that things are going to be better in the not remote future, and it is only a matter of time when business will become remunerative like it was in the good old days, and the business of selling drugs at retail had not become as now, the occupation of the unfortunate or the deluded.

Secretary Timberlake, of the Indiana Pharmaceutical Association, writes as follows: "We are now mailing to every druggist in Indiana a request to remit twenty-five cents in support of the N. A. R. D. The money will be sent to our Association treasurer, Mr. G. G. Allen, of Indianapolis, and by him forwarded in a lump sum to the national treasurer." The appeal referred to is a vigorous presentation of the claims of the national organization to the respectful attention and enthusiastic support of the rank and file of the drug trade. Mr. Timberlake says the treasurer of the I. P. A. has received already a num ber of responses, indicating that the project is thoroughly appreciated by the Indiana druggists,

who, from its inception, have been staunch supporters of the movement. The new president of the Indiana Pharmaceutical Association is Mr. F. B. Warner, of New Carlisle, who will be remembered with not a little pleasure by those who attended the St. Louis convention.

The orders which have been received from the secretaries of State and local associations of druggists by the national secretary for the new bulletin issued by him are gratifying in the extreme. From every association there comes an appeal for as many copies as there are members except in the case of some of the larger State organizations. The promptness with which these requests have been received indicates the eagerness of the membership for fresh literature in regard to the work of the officers and Executive Committee of the organization. In some cases as many as 800 copies have been ordered for immediate distribution.

The secretary is in communication with a large number of manufacturers in regard to their position with reference to the resolutions adopted at St. Louis, directing manufacturers to distribute their goods through the jobbing trade, and such jobbers only as are approved by the three branches of the drug trade represented by the Proprietary Association of America, the National Wholesale Druggists' Association and the National Association of Retail Druggists. Information has been asked also in regard to the prices at which the preparations of the several manufacturers are being sold to the retail trade. The information requested will be tabulated as early as possible for the use of the National Executive Committee. It is gratifying that the responses already received indicate that the plans formulated at St. Louis have been given the most careful attention by large numbers of manufacturers, all of whom speak in terms of respect, many in forms of praise, of the plans inaugurated by the N. A. R. D.

experience was in the banking business, six years, after which he was for three years the secretary of the Terre Haute Street Ry. Co. He was also secretary and treasurer of the Ellsworth Milling Co.

In 1888 he went to Chicago, where, on November 12 of the same year, the Liquid Carbonic Acid Mfg. Co. was incorporated and Mr. Spruhan was elected treasurer, which position he has held ever since. Mr. Spruhan himself says his education was obtained in the "school of adversity" and subsequent events show that he was an apt scholar. The commercial spirit was born in him. He is quick, energetic, and tireless, an ardent believer in "The Liquid," and one of the most pleasant of men to meet, either in a social or a business way. He is a man who has the rare faculty of dropping business cares at the end of business hours.

Mr. Spruhan points with pride to the fact that neither he nor any other of the officers or directors of "The Liquid Co." were ever identified with a business of any kind that was not successful.

The growth of "The Liquid" has been marvelous, which goes far to justify Mr. Spruhan's saying that "everyone connected with it is a mascot."

"The Liquid Co." is composed of progressive people, and have added a new advertising and printing department; they do all their own printing and make a specialty of high-grade labels for bottler's use.

As our readers have recently been informed, in