Henry Heide, Inc., 313 Hudson Street, New York, N.Y.; C. M. Bolser, advertising manager.

H. J. Heinz Co., Pittsburgh, Pa.; Franklin Bell, advertising manager; 57 Varieties Pure Food Products.

Peter Henderson & Co., 35 Courtlandt Street, New York, N.Y.; Frank H. Cole, advertising manager; seeds.

Hercules Powder Co., 900 Market Street, Wilmington, Del.; "Hercules explosives, blasting, and sporting powders, blasting supplies, steam-distilled wood turpentine, pine oil, flotation oils, wood rosin, nitrocellulose, cotton linter pulp, and heavy chemicals.

The Hills Bros. Co., 110 Washington Street, New York, N.Y.; L.C. De Forest, advertising manager; Dromedary dates and cocoanut, grape fruit, pimentos and cranberry sauce in cans; sliced citron and peel.

Hilo Varnish Corporation, Marcy and Flushing Avenues, Brooklyn, N.Y.; Louis E. Jamme, advertising manager; Hilo varnishes, enamels, japans, lacquers, wood fillers, machinery finishes, etc.

Hinze Ambrosia, Inc., 114 Fifth Avenue, New York, N.Y.; D. H. McConnell, Jr., president, ambrosia.

The Home Insurance Co., 59 Maiden Lane, New York, N.Y.; Malcolm B. Hicks, advertising manager; fire, marine, and allied branches of insurance.

Hood Products Co., Inc., Watertown, Mass.; C. L. Munch, manager of distribution; rubber footwear and canvas shoes, rubber soles and heels, rubber floor tile, battery boxes, and jars.

Hookless Fastener Co., Meadville, Pa.; S. M. Kinney, general sales manager; Talon hookless fastener.

The Hoover Co., 8 South Michigan Avenue, Chicago, Ill.; Donald K. Colvin, advertising manager; Hoover electric cleaner.

J. M. Horton Ice Cream Co., Inc., 205 East Twenty-fourth Street, New York, N.Y.; Harry C. Welch,1 advertising manager; ice cream.

Hotels Management & Securities Corporation, Wardman Park Hotel, Washington, D.C.; (see Wardman-Park Real Estate Properties); F. Roger Miller, vice president; hotels and apartments.

Hotels Statler Co., Inc., Hotel Pennsylvania, New York, N.Y.; H. William Klare, vice president in charge of sales; hotel service.

The House of Tre-Jur, Inc., 19 West Eighteenth Street, New York, N.Y.; Albert Mosheim, president; toilet articles, Tre-Jur compacts, face powder, perfumes, cosmetics, etc.

Household Finance Corporation, 919 North Michigan Avenue, Chicago, Ill.; Mac Harlan, advertising director; personal finance.

Richard Hudnut, 113 West Eighteenth Street, New York, N.Y.; F. W. Hehmeyer, advertising division Wm. Warner Co. (associate of Hudnut); D. K. Healy, advertising director; Du Barry and other cosmetics.

Hudson Motor Car Co., Detroit, Mich.; K. W. Vance, advertising representative; Hudson and Essex motor cars.

Hupp Motor Car Corporation, Detroit, Mich.; F. W. Munro, advertising manager; automobiles.

Hurley Machine Co., Twenty-second Street and Fifty-fourth Avenue, Chicago, Ill.; Gordon E. Taylor, advertising manager; Thor washing machines and ironers.

Hygienic Products Co., 220 Seventh Street, Southeast, Canton, Ohio; C. H. Schlabach, general manager; Sani-Flush and Mel'o.

Hygrade Sylvania Corporation, Salem Mass.; Roger A. Poor, advertising manager; incandescent lamps, radio tubes.

Illinois Watch, Sprinfield, Ill.; M. W. Jones,1 assistant sales manager; watches.

Indian Refining Co., Inc., Circle Towers. Five East Market Street, Indianapolis, Ind.; H. C. Grimsley, advertising manager; Havoline oil and Indian gasoline.

Insurance Company of North America, 1600 Arch Street, Philadelphia, Pa.; C. A. Palmer, advertising manager; fire, auto, and marine insurance. International Correspondence Schools, Scranton, Pa.; Paul V. Barrett, director of advertising; correspondence instruction.

1 Associate member representative.

Hygrade Lamp Co. and Sylvania Products Corporation have merged; address Hygrade Sylvania Corporation, Sylvania Division, Emporia, Kans.; Mr. Paul Ellison is addressed, Hygrade Sylvania Corporation, Sylvania Division, 500 Fifth Ave.

International Harvester Co. of America, Chicago, Ill.; F. W. Heiskell, advertising manager; motor trucks, farm and industrial tractors, agricultural implements.

The International Nickel Co., Inc., 67 Wall Street, New York, N.Y.; T. H. Bissell, advertising manager; T. H. Dauchy, assistant sales manager; monel metal and rolled metal departments.

International Silver Co., Meriden, Conn.; J. Leo Dowd, advertising manager, Holmes & Edwards Division, general advertising manager; sterling silver, silver-plated and pewter ware; William B. Griffin,1 sales manager, William Rogers Manufacturing Co. Division, International Silver Co., successor.

International Telephone and Telegraph Corporation, 67 Broad Street, New York, N.Y.; Frank C. Page, vice president; telephone and telegraph services. Interwoven Stocking Co., New Brunswick, N.J.; John Wyckoff Mettler, president; interwoven hosiery.

Jantzen Knitting Mills, Portland, Oreg.; Mitchell Heinemann, general sales manager.

Jergens-Woodbury Sales Corporation, Spring Grove Avenue, Cincinnati, Ohio; Robert V. Beucus, advertising manager; Woodbury's facial soap and preparations, Jergens lotion.

Johns-Manville Sales Corporation, Forty-first Street and Madison Avenue, New York, N.Y.; H. M. Shackelford, sales promotion manager; building, electrical, and insulating materials, power-plant products, auto accessories, etc.

John E. Jelke Co., 759 South Wastenaw Avenue, Chicago, Ill.; W. H. Aaron, Jr., assistant advertising manager.

Johnson & Johnson, New Brunswick, N.J.; J. Seward Johnson, advertising manager; medical and surgical plasters, surgical dressings, toilet articles, dental specialties.

S. C. Johnson & Son, Racine, Wis.; H. F. Johnson, Jr., president; Johnson's wax polish (paste and liquid), electric floor polishers, wood stain and varnishes, enamels, undercoatings, and a complete line of interior finishes; W. N. Connolly.1

Jones & Laughlin Steel Corporation, Third and Ross Streets, Pittsburgh, Pa.; G. C. Congdon, advertising manager.

Kellogg Co., Battle Creek, Mich.; Earle J. Freeman, vice president in charge of advertising; cereal products and Kaffee Hag coffee.

Atwater Kent Manufacturing Co., 4700 Wissahickon Avenue, Philadelphia, Pa; A. Atwater Kent, president and treasurer; radio products and automobile ignition.

I. B. Kleinert Rubber Co., 485 Fifth Avenue, New York, N.Y.; Ralph K. Guinzburg, president; Kleinert's rubber products.

Charles B. Knox Gelatine Co., Inc., Johnstown, N.Y.; James E. Knox, vice president and treasurer, William C. Bittel, advertising and sales manager.

J. W. Kobi Co., 622 Rainier Avenue, Seattle, Wash.; D. W. Gove, sales manager; toilet preparations for women-notably golden glint shampoo.

Kops Brothers, Inc., 120 East Sixteenth Street, New York, N.Y.; Frank Jepson, sales promotion manager; Nemoflex foundation garments.

The Kotex Co., 180 North Michigan Avenue, Chicago, Ill.; Morton Hayne, assistant to president; kotex, kleenex, fillex.

Kraft-Phenix Cheese Corporation, 400 Rush Street, Chicago, Ill.; John H. Platt, advertising manager; Kraft-Phenix cheese, “Philadelphia cream cheese, Kraft mayonnaise products, Kraft malted milk, Kraco (milk-sugar feed).

The Lambert Co., 250 Park Avenue, New York, N.Y.; J. L. Johnston, president; Listerine, Listerine tooth paste, throat tablets, and shaving cream,

LaSalle Extension University, 4101 Michigan Avenue, Chicago, Ill.; Elon G. Borton, director of advertising; home-study business training for adults.

Thos. Leeming & Co., Inc., 101 West 31st Street, New York, N.Y.; J. H. McShane, vice president; Baume Bengué, the original analgésique baume, calmitol, Germ-o-cyde.

Lehigh Portland Cement Co., Allentown, Pa.; Roland D. Doane, advertising manager; "Lehigh" portland cement.

Lehn & Fink, Inc., 683 Fifth Avenue, New York, N.Y.; W. D. Canaday, vice president; Pebeco tooth paste, Hinds honey and almond cream, Hinds cleansing cream, Hinds toning cleanser, Hinds texture cream, “Lysol” disinfectant and other "Lysol" products, other toilet preparations.

1 Associate member representative.

Lever Brothers Co., Cambridge, Mass.; Grafton B. Perkins, advertising manager; soaps.

Lewis Manufacturing Co. (division of the Kendall Co.), Walpole, Mass.; Lawrence Davis,' advertising manager; Curity surgical dressings, Kendall Mills curtain fabrics, Curity cheese cloth.

Libbey-Owens-Ford Glass Co., New York office, 250 Park Avenue, New York, N.Y.; Bryan Warman, advertising manager, Nicholas Building, Toledo, Ohio; flat drawn clear sheet glass for windows, plate glass, safety glass for automobiles.

Libby, McNeill & Libby, Chicago, Ill.; Dudley H. Mudge, manager, advertising; canned meats, salmon, California fruits, dried fruits, vegetables, pickles and condiments, evaporated milk.

Life Savers, Inc., Port Chester, N.Y.; Gordon C, Young, advertising and sales manager; life savers, mints, hard candies, and cough drops.

Liggett & Myers Tobacco Co., Inc., 212 Fifth Avenue, New York, N.Y.; W. D. Carmichael, vice president; cigarettes, chewing and smoking tobacco and cigarette paper.

Link-Belt Co., 910 South Michigan Avenue, Chicago, Ill.; Julius Holl, advertising manager; materials handling and power transmission machinery, silent chain drives, etc.

Thomas J. Lipton, Inc., 1500 Hudson Street, Hoboken, N.J.; W. W. Shannon, general manager; tea and coffee.

Loose-Wiles Biscuit Co., Long Island City, N.Y.; W. W. Wachtel, vice president in charge sales; Sunshine biscuits, crackers, cakes, and cookies; Vassar chocolates; B. C. Lawton, advertising manager.

The George W. Luft Co., Inc., Thirty-sixth Avenue and Thirty-fifth Street, Long Island City, N.Y.; M. H. R. Upton, assistant to the president; Tangee lipstick, compact rouge, creme rouge, face powder, night cream, day cream, cosmetic ("mascara ").

McKesson & Robbins, Inc., 155 East Forty-fourth Street, New York, N.Y. W. E. Dewell, Bridgeport, Conn.; Lucretia Vanderbilt (toiletries), health helps and specialties.

The Mallory Hat Co., Danbury, Conn.; E. M. Keeler, advertising manager; "Mallory's" cravenetted hats.

Mellin's Food Co. of North America, 177 State Street, Boston, Mass.; Frank W. Doliber, president; Mellin's food and Mellin's food biscuits.

The Mennen Co., 345 Central Avenue, Newark, N.J.; F. S. Dieterich charge advertising and sales promotion; Mennen talcum powder, shaving cream, skin balm, kora konia, baby oil, and borated cream.

Mergenthaler Linotype Co., 29 Ryerson Street, Brooklyn, N.Y. Harry L. Gage, vice president; Linotype machines, accessories, and typography.

Metropolitan Life Insurance Co., 1 Madison Avenue, New York, N.Y.; J. E. D. Benedict, advertising manager; life insurance.

Mohawk Carpet Mills, Inc., Amsterdam, N.Y.; E. Gerry Tuttle, advertising manager; 295 Fifth Avenue, New York, N.Y.; Mohawk rugs and carpets.

The Munsingwear Corporation, Minneapolis, Minn.; W. A. Martin, advertising manager; Munsingwear underwear, hosiery, swim suits.

Murphy Varnish Co., 224 McWhorter Street, Newark, N.J.; Charles J. Roh, president; varnishes, enamels, lacquers, stains, and colors.

Nashua Manufacturing Co., 48 Franklin Street, Boston, Mass.; Irving Brown, advertising manager; Nashua blankets, Indian Head cloth, broadcloth, and percale.

National Carbon Co., Inc., 30 East Forty-second Street, New York, N.Y.; H. M. Warren, advertising manager; Eveready dry cells, Eveready flashlight and radio batteries, Eveready flashlights, Eveready prestone antifreeze; Eveready raytheon radio tubes, Eveready sunshine lamps, and Eveready mazda miniature lamps.

The National Cash Register Co., Dayton, Ohio; A. B. Gary, advertising manager; National cash registers and National accounting and bookkeeping machines.

National Electric Light Association, 420 Lexington Avenue, New York, N.Y.; George F. Oxley, director department of information and service; electric light and power industry.

National Equipment Corporation, Thirtieth Street and Concordia Avenue, Milwaukee, Wis. ; O. C. Dahlman, advertising manager; construction equipment.

1 Associate member representative.

National Lead Co., 111 Broadway, New York, N.Y.; William Knust, advertising manager; metallic lead products, chemical compounds of lead, Dutch Boy white-lead, red-lead, babbitts, and solders.

National Tube Co., Frick Building, post-office box 132, Pittsburgh, Pa.; W. L. Schaeffer, advertising manager; tubular products.

New England Confectionery Co., 254 Massachusetts Avenue, Cambridge, Mass.; John L. Clarke, advertising manager; Necco wafers, chocolate bars, and 500 varieties of candy.

New York Central Rairoad Co., 466 Lexington Avenue, New York, N.Y.; P. V. D. Lockwood, advertising manager; New York Central Lines.

Oakite Products, Inc., 22 Thames Street, New York City; H. Leggett Gray, assistant manager.

Oneida Community, Ltd., Oneida, N.Y.; Dr. B. L Dunn, director of advertising; plated silverware; E. B. Bedford, advertising manager.

Orange-Crush Co., 318 West Superior Street, Chicago, Ill.; A. E. Repenning, sales manager; Orange-Crush.

Otis Elevator Co., 260 Eleventh Avenue, New York, N.Y.; J. C. Bebb, advertising manager; elevators, escalators; blast furnace, skip, mine, and ash hoists; gravity spiral conveyors, inclined elevators, incline railways, commercial steel castings.

Oxford Paper Co., 230 Park Avenue, New York, N.Y.; Charles A. Gordon, vice president; Oxford book and coated papers.

Pacific Mills, 24 Thomas Street, New York, N.Y.; F. S. Blanchard, merchandise manager; printed, dyed and bleached cotton goods, cotton and rayon, cotton warp and all-wool dress goods.

Packard Motor Car Co., Detroit, Mich.; F. H. McKinney, advertising and sales-promotion manager; manufacturers of motor cars, aircraft, and marine

motors.

The Packer Manufacturing Co., Inc., 101 West Thirty-first Street, New York, N.Y.; E. A. Olds, Jr., president; Packer's tar soap, pine-tar, and olive-oil shampoos, charm, and scalptone.

The Pennzoil Co., Oil City, Pa., E. F. Johnson, advertising manager.

The Pennzoil Co. (of California), 155 West Washington Street, Los Angeles, Calif. H. G. Miller, sales-promotion manager.

Paramount Publix Corporation, Paramount Building, Times Square, New York, N.Y.; Charles E. McCarthy, director of public relations; Paramount pictures.

The Parker Pen Co., Janesville, Wis.; Kenneth Parker, advertising manager, vice president; Fountain pens, pencils, desk sets.

Pecano Manufacturing Co., Manheim, Lancaster County, Pa.; Elam G. Hess, president; pecan-Pecano, walnut-Pecano, and Patrician pecans.

Pepperell Manufacturing Co., 160 State Street, Boston, Mass.; Allyn B. McIntire, vice president; Lady Pepperell sheets, pillowcases, Pepperell fabrics. Perfection Stove Co., Inc., 7609 Platt Avenue, Cleveland, Ohio; Norman E. Olds, advertising manager; Perfection and Puritan oil cook stoves, Perfection oil room and water heaters, Superfex oil-burning refrigerators, New Perfection domestic oil burners.

66

Phoenix Hosiery Co., Milwaukee, Wis.; Parker Margeson; Phoenix hosiery.

Pillsbury Flour Mills Co., 301 Metropolitan Life Building, Minneapolis, Minn.; H. H. Whiting, vice president; Pillsbury's Best flour, Pillsbury's pancake flour, Pillsbury's wheat bran, Pillsbury's cake flour, Pillsbury's farina.

Pine Bros., Inc., Port Chester, N.Y.; Sidney W. Edlund, president. Lydia E. Pinkham Medicine Co., 271 Western Avenue, Lynn, Mass.; Miss Lydia Pinkham Gove, assistant treasurer; Lydia E. Pinkham's Vegetable Compound; Charles H. Pinkham,1

Pittsburgh Plate Glass Co., 235 East Pittsburgh Avenue, Milwaukee, Wis.; E. J. Allee, divisional advertising manager; paints, varnish, lacquer. Pittsburgh Steel Co., P.O. box 72, Pittsburgh, Pa.; Elmer T. Wible, advertising manager; wire products, hoop and band steel and seamless steel tubes. Plymouth Motor Corporation, Lynch Road, Detroit, Mich.; J. B. Wagstaff, director of advertising and sales promotion.

Pratt & Lambert, Inc., Buffalo, N.Y.; W. P. Werheim, vice president and secretary; “61" quick-drying varnish, “61" floor varnish, “61” quick-drying

1 Associate member representative.

43076-34-42

enamel, Vitralite enamel, Effecto auto finishes, varnishes, enamels, and lacquers for all purposes.

Premier Pabst Sales Co., 720 North Michigan Avenue, Chicago, Ill.; Marvin Harms, advertising manager; Blue Ribbon malt extract.

66

The Premier Vacuum Cleaner Co., 1734 Ivanhoe Road, Cleveland, Ohio; Oliver B. Capelle,' publicity manager; Premier Duplex ", "Premier Junior "Premier Picup", 'Premier Handy", and "Premier Spic-Span" vacuum

cleaners.

Princess Pat, Ltd., 2709 South Wells Street, Chicago, Ill.; Mrs. M. M. Gordon, president, in charge of advertising.

The Procter & Gamble Co., Gwynne Building, Cincinnati, Ohio; R. F. Rogan, advertising manager; Ivory soap, Camay soap, Chipso, P&G The White Naphtha Soap, Oxydol, Lava soap, American Family soap.

Propper-McCallum Hosiery Co.; Northampton, Mass.; McCallum hosiery. The Prudential Insurance Co. of America, 763 Broad Street, Newark, N.J. ; George W. Munsick, vice president in charge of agencies; life insurance; Arthur A. Fisk, manager advertising department.

The Quaker Oats Co., Board of Trade Building, 141 West Jackson Boulevard, Chicago, Ill.; Donald B. Lourie, advertising manager; cereals, flour, and feed.

Quaker State Oil Refining Co., box 176, Oil City, Pa.; H. S. Morris, advertising manager; motor oils.

Radio Corporation of America, R.C.A. Building, 30 Rockefeller Plaza, New York City; Glen I. Tucker, manager public-relations department.

RCA Radiotron Co., Inc., Camden, N.J.; J. F. Joyce, advertising and sales promotion manager; Radiotrons.

RCA Victor Co., Inc. (now associated under R.C.A.), Camden, N.J.; Pierre Boucheron, general advertising manager; Radiolas, Radiola phonograph combinations, centralized radio, broadcast transmitters, Orthophonic Victrolas, Electrolas, Victor Radio-Electrolas, and Orthophonic Victor records.

R. J. Reynolds Tobacco Co., Winston-Salem, N.C.; C. W. Harris, vice president, S. Clay Williams, president, M. A. Braswell, law department.

Ralston Purina Co., Inc., 835 South Eighth Street, St. Louis, Mo.; Gordon M. Philpott, director of advertising; Ralston wheat cereal; Purina whole wheat flour; Ry-Krisp; New Oata; Ralston wheat flakes; Purina poultry, dairy, horse, steer, pig, calf, dog, pigeon, and rabbit feeds.

Reid Ice Cream Corporation, 542 Waverly Avenue, Brooklyn, N.Y.; John E. Stewart, advertising manager.

Remington Arms Co., Inc., Bridgeport, Conn.; Frank J. Kahrs; ammunition, firearms, cutlery, and cash registers.

Remington Rand Business Service, Inc., 465 Washington Street, Buffalo, N.Y.; C. D. Proctor, advertising manager; Kardex visible equipment, safecabinet and safe-files, card records, card and filing systems, filing cabinets, visible records, loose-leaf binders, forms, and catalog covers, Remington portable and standard typewriters and accounting machines, Dalton adding and bookkeeping machines, Powers tabulating and accounting machines, typewriter supplies, indexing service, business libraries, and office furniture.

The Rex Spray Cos.; address: Toledo Rex Spray Co., Nebraska and Montrose Avenues, Toledo, Ohio; H. J. Halm, assistant treasurer and advertising manager; Fly-tox, Rat-tox, and complete line of horticultural and agricultural sprays.

Richfield Oil Corporation of New York, 122 East Forty-second Street, New York, N.Y.; Ben N. Pollak, advertising manager; Richfield motor gasoline, Richfield ethyl gasoline, Richlube motor oil.

Salada Tea Co., Inc., Stuart and Berkeley Streets, Boston, Mass.; Herbert C. Claridge, advertising manager.

Schieffelin & Co., 16-26 Cooper Square, New York, N.Y.; Henry S. Livingston, vice president and secretary; "Steero" bouillon cubes, "Calista" toilet preparations, Mollers cod-liver oil, Bemax, etc.

Sales Builders, Inc. (formerly Max Factor Sales Co.), 820 West Tenth Street, Los Angeles, Calif.; Ken D. Caldwell, vice president in charge of advertising.

Scott & Bowne, 60 Orange Street, Bloomfield, N.J.; W. R. Platt, assistant treasurer; Scott's Emulsion, Ki-Moids, and "Blue Seal" vitamin-tested Norwegian cod liver oil.

1 Associate member representative.